【IT之家讯】市场分析巨头Gartner近日发布的一份报告揭示了人工智能对传统搜索引擎带来的深远影响。报告指出，随着生成式AI技术的快速发展，预计到2026年，传统搜索引擎的搜索量将显著下降25%。这一预测表明，未来的在线信息检索方式正在面临一场前所未有的变革。
生成式AI，以其智能化的问答和内容生成能力，已经开始挑战搜索引擎的主导地位。这种新型技术能够理解用户的需求，提供更为精准和个性化的信息，从而可能减少用户对传统关键词搜索的依赖。Gartner认为，这一变化将对企业营销策略产生重大影响，企业需要调整原有的营销渠道，以适应这一新兴技术带来的用户行为变化。
报告建议，企业应积极探索如何将生成式AI纳入其数字营销战略，以确保在信息检索模式转变的浪潮中保持竞争力。同时，搜索引擎提供商也需要不断创新，提升自身的AI能力，以应对这一挑战，否则可能面临用户流失的风险。
Gartner的报告无疑为科技行业敲响了警钟，预示着未来几年内，AI驱动的搜索体验将逐渐成为主流，而传统搜索引擎如果不进行适应性变革，可能会面临市场份额的大幅缩水。这是一场由技术进步引发的行业洗牌，也将对整个信息检索和数字营销领域产生深远的变革。
英语如下：
**News Title:** “Generative AI Impact: Search Engine Queries Expected to Drop 25% by 2026”
**Keywords:** Generative AI, Search Engine Transformation, Decline in Search Volume
**News Content:**
Tech news outlet IT之家 recently reported on a groundbreaking study by market analysis giant Gartner, which highlights the profound impact of artificial intelligence on conventional search engines. The report suggests that with the rapid advancement of generative AI technology, search volume on traditional search engines is forecast to decline sharply by 25% by 2026. This prediction signals a groundbreaking shift in the way online information is retrieved.
Generative AI, with its intelligent question-answering and content-generation capabilities, is already challenging the dominance of search engines. This innovative technology understands user needs, providing more accurate and personalized information, potentially reducing dependence on conventional keyword searches. Gartner believes that this shift will have significant implications for corporate marketing strategies, requiring businesses to adapt their marketing channels to accommodate changes in user behavior driven by this emerging technology.
The report advises companies to proactively explore how to incorporate generative AI into their digital marketing strategies to maintain competitiveness amidst evolving search patterns. Simultaneously, search engine providers must innovate and enhance their AI capabilities to address this challenge, lest they risk losing users.
Gartner’s report serves as a wake-up call to the tech industry, forecasting that AI-driven search experiences will become the norm in the coming years. Traditional search engines that fail to adapt may witness a substantial erosion of their market share. This technological progress-driven reshuffle will bring about profound changes not only to the search landscape but also to the broader digital marketing domain.
【来源】https://www.ithome.com/0/750/947.htm
Views: 1