在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破。据他表示，快手的快意通用大语言模型在经过千亿级Token的商业知识预训练和百万级商业指令对齐后，其能力已经超越了知名的GPT-3.5模型。这一成就标志着快手在人工智能领域的显著进步，其在营销领域的应用能力现已与OpenAI的最新模型GPT-4并驾齐驱。
快意通用大语言模型的独特之处在于，它能够生成与快手平台风格一致的营销素材，为用户提供更为精准和个性化的体验。这一创新不仅提升了内容的吸引力，也强化了快手的商业化潜力。此外，快手的女娲数字人平台同样引人注目，该平台能支持超过2200路数字人24小时不间断直播，展现了快手在虚拟现实领域的强大实力。
另一项值得关注的技术是盘古视频AIGC。这一人工智能生成内容（AIGC）的工具成功地将营销转化率提升了33%，显著提高了广告效果和用户体验。这一系列的技术革新，无疑将快手推向了人工智能驱动的营销新高度，也为行业树立了新的标杆。
这些成果的公布，彰显了快手在技术研发和商业应用上的前瞻性和执行力，预示着公司在未来数字营销和人工智能领域的广阔前景。随着技术的不断迭代和创新，快手正逐步构建起一个更加智能、高效且具有高度互动性的数字内容生态系统。
英语如下：
News Title: “Kuaishou’s Kuaiyi Model Outperforms GPT-3.5, Matching GPT-4’s Marketing Capabilities, Leading the Era of New Media”
Keywords: Kuaiyi Model, Marketing Capabilities, Digital Human Live Streaming
News Content: At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a major technological breakthrough. He stated that Kuaishou’s Kuaiyi Large Language Model, after pre-training with trillions of tokens of commercial knowledge and alignment with millions of commercial instructions, has surpassed the renowned GPT-3.5 model. This achievement underscores Kuaishou’s significant progress in the field of artificial intelligence and its marketing application capabilities now rival OpenAI’s latest model, GPT-4.
The uniqueness of the Kuaiyi Large Language Model lies in its ability to generate marketing materials consistent with the style of the Kuaishou platform, providing users with more precise and personalized experiences. This innovation not only enhances the appeal of the content but also boosts Kuaishou’s commercial potential. Additionally, the Nüwa digital human platform, capable of supporting over 2,200 digital humans in 24/7 live streaming, showcases Kuaishou’s formidable strength in the virtual reality domain.
Another notable technology is the Pan Gu Video AIGC. This Artificial Intelligence-Generated Content (AIGC) tool successfully increases the marketing conversion rate by 33%, significantly improving advertising effectiveness and user experience. These technological innovations propel Kuaishou to new heights in AI-driven marketing and set new benchmarks for the industry.
These accomplishments demonstrate Kuaishou’s foresight and execution in both technological research and commercial application, foreshadowing a promising future in digital marketing and artificial intelligence. As technology continues to evolve and innovate, Kuaishou is progressively building a more intelligent, efficient, and highly interactive digital content ecosystem.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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