上海电影集团近日宣布，正式进军AI影视领域，以推动中国动画学派的创新与发展。集团董事长、上影股份董事长王健儿在发布会上阐述了“iNEW新战略”，标志着上影集团在数字化转型上的重要一步。
作为战略的核心部分，上影集团将启动“iPAi星球计划”，旨在结合IP资源与人工智能技术，打造一个全新的“超级动画厂牌”。这一计划将利用AI的智能训练大模型，对传统中国动画学派进行现代化重塑，以加速内容创新和更新。
同时，上影集团还提出将升级其网络数智化，通过科技手段提升影视制作与分发的效率。此外，集团还将扩张一体化运营，整合产业链资源，以实现从内容创作到市场推广的全面覆盖。最后，上影集团的生态全球化愿景表明，他们不仅着眼于国内市场的开拓，更期望将中国动画的影响力扩展至全世界。
这一系列举措表明，上海电影集团正积极拥抱科技变革，力求在数字化时代重塑中国动画的辉煌，为全球观众带来更加丰富多元的视听体验。随着AI技术的深入应用，中国动画学派有望焕发新的生机，进一步提升其在国际舞台上的竞争力。
英语如下：
**News Title:** “Shanghai Film Group Leads Innovation with AI Animation Academy Model: Launching a New Era for China’s ‘Super Animation Brand'”
**Keywords:** Shanghai Film Group’s AI Strategy, Animation Academy Mega-Model, iNEW New Strategy
**News Content:**
Title: Shanghai Film Group Launches AI-Powered Animation Era with China’s Animation Academy Mega-Model Initiative
Shanghai Film Group recently announced its official entry into the AI film and television industry, aiming to drive innovation and development within China’s animation school. Group Chairman and Shanghai Film Co. Ltd. Chairman Wang Jian’e outlined the “iNEW New Strategy” at the launch event, signifying a significant step in the group’s digital transformation.
At the core of this strategy, the group will initiate the “iPAi Planet Project,” which seeks to combine intellectual property resources with artificial intelligence technology to create a new “super animation brand.” This initiative will leverage AI’s intelligent large-scale model training to modernize traditional Chinese animation styles, accelerating content innovation and updates.
Simultaneously, Shanghai Film Group plans to upgrade its digital intelligence online, enhancing the efficiency of film production and distribution through technological means. Furthermore, the group aims to expand its integrated operations, consolidating resources across the industry chain for comprehensive coverage from content creation to market promotion. Lastly, the group’s vision of global ecological expansion indicates its ambitions to not only tap into the domestic market but also to extend the influence of Chinese animation worldwide.
These actions demonstrate that Shanghai Film Group is embracing technological change, striving to revive China’s animation glory in the digital age and provide a more diverse and enriching audio-visual experience for global audiences. With the deep integration of AI technology, the Chinese Animation School is poised to rejuvenate and enhance its competitiveness on the international stage.
【来源】https://36kr.com/p/2669511501278465
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