阿里巴巴集团近日推出了一款名为“绘蛙”的AI电商营销工具，旨在提升商家和内容创作者的营销效率。据Tech星球报道，阿里已组建了一支专注于AI电商的团队，致力于研发这款创新产品。据绘蛙官网披露，该工具的开发主体——杭州连凡信息技术有限公司，背后股东为阿里巴巴（中国）有限公司，持股比例达100%，显示出阿里对AI电商领域的深度布局。
“绘蛙”主要针对淘宝和天猫平台的商家及达人，通过AI技术帮助他们自动生成营销文案，同时提供AI模特训练服务，以提高商品的展示效果和种草能力。这一工具的推出，不仅有望降低商家在内容创作上的时间和成本，还将为消费者带来更丰富、更具吸引力的商品呈现，从而增强电商平台的活跃度和销售转化率。
此举标志着阿里巴巴在AI技术应用上的进一步探索，将AI技术与电商营销相结合，以期在激烈的市场竞争中寻找新的增长点。随着AI技术的不断发展，电商行业或将迎来一轮以智能化、个性化为特点的变革，而“绘蛙”正是这一趋势的先行实践者。
英语如下：
**News Title:** “Alibaba Launches AI E-commerce Tool ‘Huiwa’ to Boost Marketing Efficiency for Merchants and Influencers”
**Keywords:** Alibaba AI E-commerce, Huiwa Tool, Merchant Influencer Marketing
**News Content:** The Alibaba Group recently introduced an AI-driven e-commerce marketing tool named “Huiwa,” aimed at enhancing the marketing efficiency of merchants and content creators. According to Tech Planet, Alibaba has assembled a team dedicated to AI e-commerce to develop this innovative product. Huiwa’s official website reveals that the tool’s developer, Hangzhou Lianfan Information Technology Co., Ltd., is 100% owned by Alibaba (China) Limited, indicating the company’s deep commitment to the AI e-commerce sector.
“Huiwa” primarily targets merchants and influencers on the Taobao and Tmall platforms. It utilizes AI technology to automatically generate marketing copy and offers AI modeling training services to improve product presentation and its ability to attract customers. The launch of this tool is expected to reduce the time and cost merchants invest in content creation while providing consumers with more engaging and compelling product presentations, thereby increasing platform activity and sales conversion rates.
This move signifies Alibaba’s continued exploration of AI applications, integrating AI technology with e-commerce marketing to identify new growth opportunities in a competitive market. As AI technology advances, the e-commerce industry is poised for a transformation characterized by智能化 and personalization, and Huiwa emerges as a pioneer in this evolving trend.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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