在2024年的快手磁力大会上，快手商业化算法负责人江鹏宣布了一个重大突破，快手的快意通用大语言模型在技术能力上已经超越了知名的GPT-3.5。江鹏表示，通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，快手成功研发出一款在营销领域与GPT-4匹敌的大语言模型。这款创新模型能够精准捕捉快手的独特风格，生成高度契合平台的营销素材，展现了快手在人工智能领域的技术实力。
此外，快手在虚拟现实领域也取得了显著进展。其女娲数字人平台现能支持超过2200路数字人全天候直播，这不仅极大地拓宽了内容创作的边界，也提供了全新的营销场景。同时，快手的盘古视频AIGC技术在提升营销转化率方面表现突出，能够将转化率提升33%，这无疑将为快手的商业化进程注入更强的动力。
这一系列的技术升级，标志着快手在人工智能和数字化营销的探索中迈出了坚实的一步，进一步巩固了其在行业内的领先地位。快手的创新举措不仅将改变自身的内容生态，也将对整个数字营销行业产生深远影响。来源：新浪财经。
英语如下：
**News Title:** “Kuaishou’s Breakthrough: Kuaiyi Model Outperforms GPT-3.5, Matches GPT-4’s Marketing Power, Leads the New Media Era”
**Keywords:** Kuaiyi Model, Marketing Capabilities, Digital Human Livestreams
**News Content:** At the 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm team, announced a major milestone: Kuaishou’s Kuaiyi Large Language Model has technologically surpassed the renowned GPT-3.5. Jiang Peng revealed that through pre-training with trillions of tokens of commercial knowledge and alignment with millions of commercial instructions, Kuaishou has developed a language model that competes with GPT-4 in the marketing domain. This innovative model adeptly captures Kuaishou’s distinctive style, generating highly compatible marketing materials, showcasing the company’s AI prowess.
Furthermore, Kuaishou has made remarkable strides in the virtual reality sector. Its Nuwa Digital Human Platform now supports over 2,200 digital humans livestreaming around the clock, significantly expanding the boundaries of content creation and offering new marketing scenarios. Additionally, Kuaishou’s Pangu Video AIGC technology excels in boosting marketing conversion rates, increasing them by 33%. This undoubtedly injects stronger momentum into Kuaishou’s commercialization process.
These technological advancements signify a robust step forward in Kuaishou’s exploration of AI and digital marketing, further solidifying its industry leadership. Kuaishou’s innovative moves are set to reshape its content ecosystem and exert a profound impact on the broader digital marketing industry. Source: Sina Finance.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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