【中新网北京4月14日电】(记者 应妮) 在旅游市场日益繁荣的背景下，提升旅游体验的质量成为了业界关注的焦点。游学，作为一种融合学习与旅行的新型模式，正日益受到广大民众的青睐。近日，传统文化领域的两大领军机构——专注于线装书籍出版及国学教育的善品堂，与专业提供国内外游学服务的知行视界，于13日在北京举行了一场别开生面的战略发布会，共同宣告将联手打造深度传统文化游学项目，旨在为传统文化爱好者及游学群体提供一场“诗与远方”的文化盛宴。
善品堂以其深厚的国学底蕴和丰富的教育资源，将在游学项目中提供专业的国学课程，使参与者在旅途中深入体验中华优秀传统文化的魅力。而知行视界，凭借其在游学领域的专业策划和执行能力，将为这次文化之旅提供精心设计的线路和活动，确保每一个目的地都能成为学习与探索的生动课堂。
双方表示，此次跨界合作旨在打破传统旅游的边界，通过深度游学的方式，让游客在行走中学习，在学习中感悟，实现旅游与文化的深度融合。此次战略发布会标志着两家机构的合作正式启动，未来将共同推出一系列以传统文化为主题的游学项目，旨在让更多人能够在游历世界的同时，深入了解和传承中华优秀传统文化，实现“行万里路，读万卷书”的理想。
此次合作的启动，无疑为旅游市场注入了新的活力，也为广大游学爱好者提供了更加丰富和深度的文化体验选择。双方期待，通过这样的合作，能够推动传统文化的传承与发展，让“诗与远方”不再只是梦想，而是触手可及的文化之旅。
英语如下：
**News Title:** “Shanpin Hall and Zhexing Vision Cross Industries to Launch New Chapter in In-Depth Cultural Study Tours”
**Keywords:** Study tours, traditional culture, cross-sector collaboration
**News Content:**
**BEIJING, April 14 (Xinhua) — (Reporter Yingni)** Amid the flourishing tourism market, enhancing the quality of travel experiences has become a key focus for the industry. Study tours, blending learning with travel, are increasingly gaining popularity among the masses. Recently, two leading institutions in the field of traditional culture—Shanpin Hall, specializing in traditional book publishing and Confucian education, and Zhexing Vision, a provider of domestic and international study tours—held a groundbreaking strategic launch event in Beijing on April 13, announcing their joint endeavor to create in-depth cultural study tour programs aimed at satisfying the interests of traditional culture enthusiasts and study tour participants.
Shanpin Hall, with its profound knowledge of Confucian studies and extensive educational resources, will offer professional courses in traditional Chinese studies during the tours, allowing participants to deeply experience the allure of China’s excellent traditional culture. Zhexing Vision, leveraging its expertise in study tour planning and execution, will design tailored itineraries and activities to turn each destination into a vibrant classroom for learning and exploration.
Both parties stated that this cross-sector collaboration aims to transcend the boundaries of conventional tourism. By promoting in-depth study tours, they seek to facilitate learning while traveling, fostering a fusion of tourism and culture. This strategic launch signifies the beginning of their cooperation, with plans to jointly launch a series of study tour programs themed around traditional culture. The objective is to enable more people to deepen their understanding and传承 of China’s rich cultural heritage while traveling, embodying the ideal of “traveling thousands of miles and reading thousands of books.”
This collaboration injects new vitality into the tourism market and offers a more diverse and profound cultural experience for study tour enthusiasts. Both Shanpin Hall and Zhexing Vision hope that through such cooperation, they can contribute to the preservation and development of traditional culture, turning “poetry and the distant horizon” into an accessible cultural journey.
【来源】http://www.chinanews.com/sh/2024/04-14/10198669.shtml
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