苹果CEO蒂姆·库克在近日的财报电话会议上为公司新款MR（混合现实）头显Vision Pro的高昂价格进行了辩护。他表示，尽管该设备的定价可能让一些消费者咋舌，但其背后的技术含量不容忽视。据他透露，Vision Pro集成了多达5000项专利技术，这在一定程度上解释了其价格定位。
库克强调，苹果在研发这款头显时投入了大量的时间和资源，每一项创新都蕴含着AI（人工智能）的驱动。他指出，从价格的角度审视Vision Pro，消费者实际上是在购买尖端科技的结晶。这一产品不仅是硬件的集合，更是苹果多年来研发努力的体现，代表了公司在MR领域的技术领先地位。
库克的这番言论旨在回应外界对于Vision Pro定价过高可能影响市场接受度的质疑。随着科技巨头纷纷布局MR和AR（增强现实）领域，苹果的这一举措也被视为其在竞争激烈的市场中抢占高地的重要步骤。尽管价格不菲，但苹果显然对其技术含量和创新价值充满信心。
英语如下：
News Title: “Apple’s Cook: Vision Pro MR Headset Boasts 5,000 Patents, High Price Tag Reflects Technological Innovation”
Keywords: Cook’s response, MR headset, patented technology
News Content: Apple CEO Tim Cook defended the steep price of the company’s new Mixed Reality (MR) headset, the Vision Pro, during a recent earnings call. He acknowledged that the device’s pricing might astonish some consumers but highlighted the substantial technology behind it. Cook revealed that the Vision Pro incorporates as many as 5,000 patented technologies, which partly justify its cost.
Stressing Apple’s extensive investment in time and resources for the headset’s development, Cook emphasized that every innovation is powered by AI. He argued that when assessing the Vision Pro’s price, consumers are essentially purchasing the epitome of cutting-edge technology. The product, he said, is not just a collection of hardware but a testament to Apple’s years of R&D efforts and its technological leadership in the MR field.
Cook’s comments aim to address concerns that the high price might affect the market’s acceptance of the Vision Pro. With tech giants vying for positions in the MR and Augmented Reality (AR) sectors, Apple’s move is seen as a crucial step to secure a competitive edge in this intense market. Despite its hefty price tag, Apple is evidently confident in the headset’s technological prowess and innovative value.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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