【市场研究公司Gartner发布预警：生成式AI将重塑搜索引擎格局】据IT之家报道，全球知名市场分析机构Gartner近日发布了一份具有深远影响的报告，指出生成式人工智能技术正对传统搜索引擎构成重大挑战。Gartner预测，到2026年，搜索引擎的搜索量可能较当前水平减少25%，这一变化将迫使企业重新评估并调整其营销策略。
生成式AI，以其深度学习能力和自然语言处理技术，正在逐步改变信息检索的方式。与传统搜索引擎依赖关键词匹配不同，生成式AI能够理解用户的复杂需求，提供更为精准和个性化的信息答案。这一技术的崛起，不仅可能颠覆用户获取信息的习惯，也将对搜索引擎行业的商业模式产生冲击。
Gartner的报告警示，企业需要预见这一趋势，提前布局适应AI驱动的搜索环境。这意味着，未来的营销策略将更多地依赖于内容质量和用户体验，而不仅仅是关键词优化。企业必须拥抱创新，利用生成式AI提升品牌与消费者的互动，以保持市场竞争力。
随着AI技术的不断发展，搜索引擎的未来形态正面临重塑，而2026年的搜索量下降25%的预测，无疑为整个行业敲响了警钟。对于新闻媒体、广告商以及依赖网络流量的企业来说，如何在这一变革中找到新的生存之道，将成为迫在眉睫的挑战。
英语如下：
**News Title:** “Generative AI Impact: Search Engine Queries Expected to Plummet 25% by 2026”
**Keywords:** Generative AI, Search Engine Transformation, Decline in Search Volume
**News Content:** _[According to IT Home, Gartner Issues a Warning: Generative AI to Reshape Search Engine Landscape]_
Global market research firm Gartner recently released a report with far-reaching implications, stating that generative artificial intelligence (AI) technologies are posing a significant challenge to conventional search engines. Gartner predicts that by 2026, search volume on search engines could decrease by 25% from current levels, a shift that will compel businesses to reassess and adapt their marketing strategies.
Generative AI, leveraging its deep learning capabilities and natural language processing, is gradually transforming the way information is retrieved. Unlike traditional search engines that rely on keyword matching, generative AI can comprehend users’ complex needs, delivering more precise and personalized information. This technology’s rise has the potential to disrupt user habits for accessing information and also shake up the business models of the search engine industry.
Gartner’s report advises companies to anticipate this trend and proactively position themselves for an AI-driven search environment. This implies that future marketing strategies will increasingly depend on content quality and user experience, going beyond mere keyword optimization. Businesses must embrace innovation, leveraging generative AI to enhance brand-consumer interactions to maintain market competitiveness.
As AI technology continues to evolve, the future shape of search engines is undergoing a transformation. The forecasted 25% drop in search volume by 2026 serves as a wake-up call for the entire industry. For news media, advertisers, and businesses reliant on web traffic, finding new ways to thrive amidst this变革 will pose an imminent challenge.
【来源】https://www.ithome.com/0/750/947.htm
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