【中新社南宁4月11日电】(记者 俞靖)随着广西传统的“三月三”节日的到来，一股浓郁的消费热潮正在这片土地上悄然兴起。商家们纷纷深挖节日的仪式感，以创新的方式吸引消费者，将传统文化与现代商业巧妙融合。
在南宁市的一家特色烘焙中心，记者看到了一幕独特的景象：面团在巧手的揉捏下，变身为栩栩如生的“壮娃”造型豆沙包。这些“色香味”俱全的面点，不仅让人垂涎，更承载了丰富的壮族文化元素。店长李卓婷表示，她们将壮族的传统文化与中式面点制作相结合，打造出富有地方特色的美食，以此吸引顾客，特别是在“三月三”这个特殊时期。
“我们希望通过这样的方式，让更多的人了解和体验壮族文化，同时也能推动节日消费，”李卓婷介绍，这些“壮娃”豆沙包自推出以来，受到了市民和游客的热烈欢迎，销售情况火爆，成为了今年“三月三”期间的一道亮丽风景。
广西“三月三”不仅是壮族人民的传统节日，也是展现广西民族文化和民俗风情的重要窗口。今年，商家们通过创新的产品和服务，不仅满足了消费者的节日消费需求，也在传承和推广民族文化方面发挥了积极作用，使得“三月三”不仅仅是一个节日，更成为了一次文化与经济的盛宴。
英语如下：
**News Title:** “Guangxi’s ‘Third Month Third’: Businesses Innovatively Blend Zhuang Culture, Sparking a Consumption Boom with Artistic Baked Goods”
**Keywords:** Guangxi Third Month Third, Consumption Boom, Zhuang Culture
**News Content:**
**Nanning, China, April 11 (Xinhua) –** (By Yu Jing) As the traditional “Third Month Third” festival in Guangxi approaches, a fervent consumption boom is quietly taking hold in the region. Businesses are digging deep into the节日’s ritualistic essence, creatively attracting consumers and skillfully blending traditional culture with modern commerce.
At a distinctive bakery in Nanning, a peculiar scene unfolds: dough is transformed by dexterous hands into lifelike “Zhuang dolls” in the form of bean paste buns. These visually, olfactorily, and gustatorily appealing pastries not only tantalize the taste buds but also embody abundant elements of Zhuang culture. Store manager Li Zhouting explains that they combine the Zhuang ethnic group’s traditions with Chinese pastry making to create local delicacies, especially for the special occasion of “Third Month Third.”
“We hope to introduce and let more people experience Zhuang culture through this approach, while also stimulating festival consumption,” says Li Zhouting. Since their launch, the “Zhuang doll” buns have been warmly embraced by locals and tourists, with sales skyrocketing, making them a bright highlight during this year’s “Third Month Third” festivities.
Guangxi’s “Third Month Third” not only celebrates the Zhuang people’s traditions but also serves as a crucial showcase of Guangxi’s ethnic culture and folk customs. This year, businesses, through innovative products and services, have not only catered to consumers’ festive desires but have also played a positive role in the preservation and promotion of ethnic culture. In doing so, “Third Month Third” has evolved from a mere festival into a cultural and economic extravaganza.
【来源】http://www.chinanews.com/sh/2024/04-11/10197137.shtml
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