【亚马逊推出人工智能购物助手“Rufus”，打造智能购物新体验】
全球电商巨头亚马逊近日宣布，其最新研发的人工智能购物助手“Rufus”已正式亮相。这款以亚马逊公司标志性柯基吉祥物命名的聊天机器人，旨在为用户提供更为智能、个性化的购物咨询服务。
据科技媒体The Verge报道，Rufus经过深度学习，掌握了亚马逊庞大的产品数据库，同时整合了客户评论和网络信息，使其具备了回答产品相关问题、进行产品比较以及提供购买建议的能力。用户可以通过自然语言与Rufus交互，获得更加直观和便捷的购物体验。
目前，Rufus仍处于测试阶段，仅对“特定客户”开放，以便收集反馈和优化功能。亚马逊计划在未来几周内逐步扩大测试范围，让更多用户能够体验到这一创新技术带来的便利。
亚马逊此举再次彰显了其在人工智能领域的领先地位，同时也预示着未来电商领域中，人工智能将在提升用户体验、优化购物流程方面发挥越来越重要的作用。Rufus的推出，无疑将为电子商务行业树立新的标杆，我们期待这款购物助手能够为消费者带来更加智能、贴心的购物体验。
英语如下：
**News Title:** “Amazon Launches AI Shopping Assistant Rufus for a New Era of Intelligent Shopping”
**Keywords:** Amazon, Rufus, Artificial Intelligence
**News Content:**
_E-commerce giant Amazon recently unveiled its latest development, an artificial intelligence shopping assistant named “Rufus,” aiming to revolutionize the smart shopping experience._
As reported by tech outlet The Verge, Rufus, named after Amazon’s iconic Corgi mascot, is a chatbot designed to provide users with a more intelligent and personalized shopping consultation service. Through deep learning, Rufus has assimilated Amazon’s extensive product database and combined it with customer reviews and online information, enabling it to answer product-related queries, compare products, and offer purchasing suggestions. Users can interact with Rufus using natural language, resulting in a more intuitive and convenient shopping experience.
Currently, Rufus is in its testing phase and accessible only to “select customers” for feedback collection and feature refinement. Amazon plans to gradually expand the testing scope over the next few weeks, allowing more users to experience the convenience offered by this innovative technology.
This move by Amazon underscores its leading position in the field of artificial intelligence and foreshadows an increasing role for AI in enhancing user experience and optimizing the shopping process within the e-commerce sector. The introduction of Rufus sets a new benchmark for the industry, promising to deliver a smarter and more user-friendly shopping experience to consumers.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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