苹果公司CEO蒂姆·库克在最近的财报电话会议上回应了关于全新MR（混合现实）头显Vision Pro的高昂价格问题。他表示，尽管该产品的定价可能让一些消费者咋舌，但其背后蕴含的技术价值不容忽视。据库克透露，Vision Pro头显整合了多达5000项专利技术，这在一定程度上解释了其价格定位。
库克强调，这款MR头显不仅仅是一个消费电子产品，它是一个集成了大量创新技术的平台。这些技术涵盖了人工智能的广泛应用，苹果为此投入了多年的研发精力。他表示，苹果始终致力于将前沿科技与用户体验完美结合，Vision Pro正是这一理念的体现。
“当你看到这个价格，要知道它反映的是我们对技术的深度投入和持续的创新。”库克说，他暗示了产品的成本与其技术含量成正比。尽管高价位可能会限制一部分消费者的购买意愿，但苹果显然相信，对于寻求尖端科技体验的用户来说，Vision Pro的定价是合理的。
这款MR头显的发布，标志着苹果在虚拟现实和增强现实领域的重大突破，也是该公司在AI技术应用上的一次重要展示。随着更多信息的披露，市场和消费者将更深入地了解这款产品如何将5000项专利技术转化为实际的使用体验。
英语如下：
News Title: “Apple CEO Cook: Vision Pro MR Headset’s High Pricing Due to 5,000 Patented Technologies”
Keywords: Cook’s response, MR headset, patented technologies
News Content: Apple CEO Tim Cook addressed the high pricing of the new Mixed Reality (MR) headset, Vision Pro, during the recent earnings call. He explained that while the price tag might surprise some consumers, the technology’s value should not be underestimated. According to Cook, the Vision Pro incorporates as many as 5,000 patented technologies, contributing to its price positioning.
Cook emphasized that the MR headset is not just a consumer electronic product; it’s a platform packed with numerous innovative technologies. These encompass extensive applications of artificial intelligence, for which Apple has invested years in research and development. He stated that Apple is consistently dedicated to merging cutting-edge technology with an exceptional user experience, a philosophy embodied by the Vision Pro.
“When you see the price, understand that it reflects our deep investment in technology and ongoing innovation,” Cook said, suggesting that the cost is proportional to the product’s technological sophistication. Although the high price might deter some potential buyers, Apple evidently believes that the price is justified for those seeking an advanced tech experience.
The launch of the MR headset signifies a major breakthrough for Apple in the virtual and augmented reality domains and serves as a significant showcase of the company’s AI technology applications. As more details emerge, the market and consumers will gain a deeper understanding of how these 5,000 patented technologies translate into tangible user experiences.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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