【北京，2024年】在近日举行的2024快手磁力大会上，快手商业化算法负责人江鹏宣布了一项重大技术突破：快意通用大语言模型在能力上已经超越了知名的GPT-3.5，并在营销领域达到了与GPT-4相当的水平。这一成就标志着快手在人工智能技术上的显著进步，也为其商业化进程注入了新的活力。
据江鹏介绍，快意大模型通过进行千亿级Token的商业知识预训练和百万级商业指令对齐，成功地提升了其在营销场景下的应用能力。这一经过优化的模型能够生成与快手平台风格一致的营销素材，为用户提供更加精准和个性化的体验。
此外，快手的女娲数字人平台也展现了强大的技术实力，能够支持超过2200路数字人24小时不间断直播，极大地丰富了内容创作形式。而盘古视频AIGC（人工智能生成内容）技术的应用，则进一步提升了营销转化率，数据显示，该技术可使营销转化提升高达33%。
这些创新不仅巩固了快手在短视频和直播领域的领先地位，也预示着快手在人工智能驱动的营销领域将开启新的篇章。随着技术的不断演进，快手有望在未来为用户和广告主提供更为智能、高效的服务，引领行业的新趋势。
英语如下：
**News Title:** “Kuaishou Breaks New Ground: QuickThought Language Model Outperforms GPT-3.5, Matches GPT-4’s Marketing Capabilities”
**Keywords:** QuickThought Model, Digital Human Platform, AIGC Transformation
**News Content:**
**Beijing, 2024** – At the recent 2024 Kuaishou Magnetism Conference, Jiang Peng, the head of Kuaishou’s commercialization algorithm, announced a major technological breakthrough: Kuaishou’s QuickThought Large Language Model has surpassed the renowned GPT-3.5 in capabilities and has reached a comparable level in marketing to GPT-4. This achievement signals a significant advancement in Kuaishou’s artificial intelligence technology and infuses new vitality into its commercialization process.
According to Jiang Peng, the QuickThought Model, after pre-training with trillions of commercial knowledge Tokens and alignment with millions of commercial instructions, has successfully enhanced its application in marketing scenarios. The optimized model can generate marketing materials consistent with Kuaishou’s platform style, providing users with more precise and personalized experiences.
Furthermore, Kuaishou’s Nuwa Digital Human Platform demonstrates formidable technological strength, supporting over 2,200 digital humans in non-stop 24/7 live streaming, significantly enriching content creation formats. The application of Pangu Video’s AIGC (Artificial Intelligence Generated Content) technology has further boosted marketing conversion rates, with data showing an increase of up to 33%.
These innovations not only reinforce Kuaishou’s leading position in the short video and live streaming sectors but also foreshadow a new chapter in marketing driven by artificial intelligence. As technology evolves, Kuaishou is poised to offer smarter and more efficient services to users and advertisers in the future, setting new industry trends.
【来源】https://finance.sina.com.cn/7×24/2024-03-26/doc-inaprmts0685258.shtml
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