【生成式AI冲击波：2026年搜索引擎搜索量预估锐减25%】
市场分析巨头Gartner近日发布的一份报告揭示了科技领域的一股新潮流——生成式人工智能（AI）正在对传统搜索引擎构成重大挑战。报告指出，随着生成式AI技术的快速发展，预计到2026年，全球搜索引擎的搜索量将较当前水平下降25%，这一变化或将迫使企业重新审视并调整其营销策略。
生成式AI，以其独特的自然语言处理能力和深度学习技术，正逐步改变信息获取的方式。它能够理解和生成人类语言，提供更为个性化和精准的回答，这与传统搜索引擎的关键词匹配模式形成了鲜明对比。Gartner认为，这种技术的崛起将导致用户对传统搜索方式的依赖度降低，从而影响搜索引擎的使用频率。
报告警告企业，必须适应这一科技变革，寻找新的营销渠道以触达消费者。在搜索量可能大幅下滑的未来，企业需要探索如何在生成式AI平台上下功夫，通过更智能、更个性化的互动方式来吸引和留住用户。
Gartner的这一预测引发了业界的广泛关注。搜索引擎行业和营销领域都在思考如何在生成式AI的浪潮中保持竞争力，同时也预示着一个以用户为中心，更加智能化的信息时代即将到来。企业需要快速适应这一变革，以确保在未来的市场中保持领先地位。
英语如下：
**News Title:** “Generative AI Impact: Search Engine Queries Expected to Plummet 25% by 2026”
**Keywords:** Generative AI, Search Engine Transformation, Decline in Search Volume
**News Content:**
**[Generative AI Shockwave: 25% Drop in Search Engine Queries Predicted by 2026]**
A recent report by market analytics giant Gartner reveals a new trend in the tech landscape – generative artificial intelligence (AI) is posing a significant challenge to conventional search engines. The report suggests that with the rapid advancement of generative AI technology, global search engine queries are projected to decrease by 25% from current levels by 2026, a shift that may compel businesses to revisit and adjust their marketing strategies.
Generative AI, with its distinctive natural language processing capabilities and deep learning techniques, is gradually transforming the way information is accessed. It can understand and generate human language, providing more personalized and accurate responses, a stark contrast to traditional search engines’ keyword-matching approach. Gartner believes this technology’s rise will lead to reduced dependence on conventional search methods, subsequently affecting search engine usage.
The report warns businesses to adapt to this technological shift and seek new marketing channels to reach consumers. In an era of potentially drastic declines in search volume, companies need to explore how to leverage generative AI platforms, engaging users through smarter and more personalized interactions.
Gartner’s forecast has sparked considerable interest in the industry. Both the search engine sector and the marketing domain are contemplating how to remain competitive in the generative AI tide, foreshadowing an era of user-centric and more intelligent information access. Businesses must swiftly adapt to this变革 to ensure they maintain a leading position in the future market.
【来源】https://www.ithome.com/0/750/947.htm
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