【腾讯广告引领创新，发布一站式AI创意平台“妙思”】
2024年腾讯智慧营销峰会日前盛大举行，腾讯广告在此盛会上重磅推出了全新的AI广告创意平台——腾讯广告妙思。这款基于腾讯混元大模型的智能工具，旨在为广告主和优化师提供一站式的创意解决方案，以提升广告制作、投放和审核的效率，引领广告行业的智能化变革。
腾讯广告妙思平台的发布，标志着腾讯在广告技术领域的又一次重大突破。通过运用先进的AI技术，妙思能够帮助用户在创意制作阶段实现快速生成多样化的广告素材，满足不同行业、不同品牌对于广告创新的需求。同时，该平台还能优化广告投放流程，通过精准的数据分析和智能推荐，确保广告能够更有效地触达目标受众。
此外，腾讯广告妙思还强化了广告审核功能，利用AI的智能识别能力，提高审核效率，保障广告内容的合规性和用户体验。这一创新举措无疑将为广告行业带来更高的运营效率和更佳的市场效果，推动整个行业的健康发展。
腾讯广告妙思的诞生，不仅体现了腾讯在人工智能领域的深厚积累，也展示了其对于广告行业未来趋势的敏锐洞察。随着广告市场的日益竞争激烈，腾讯广告妙思的出现，无疑为广告主提供了更强大、更智能的工具，助力他们在数字化营销的浪潮中抢占先机。
来源：36氪
英语如下：
**News Title:** “Tencent Ads Launches MiaoSi Platform: AI-Powered Creativity and Efficiency in Advertising”
**Keywords:** Tencent Ads, MiaoSi Platform, AI Creativity
**News Content:**
_Tencent Ads Leads Innovation with the Launch of One-Stop AI Creative Platform “MiaoSi”_
At the recent Tencent Intelligent Marketing Summit, Tencent Ads unveiled its groundbreaking AI advertising creativity platform, Tencent Ads MiaoSi. This smart tool, built on Tencent’s YuanYuan large language model, aims to provide advertisers and optimizers with an all-in-one creative solution to enhance ad production, deployment, and review efficiency, spearheading the transformation of the advertising industry.
The launch of the MiaoSi platform marks another major milestone for Tencent in advertising technology. By leveraging advanced AI capabilities, MiaoSi enables users to swiftly generate diverse ad materials during the creative stage, catering to the innovative needs of various industries and brands. Furthermore, the platform optimizes ad placement processes, utilizing precise data analysis and intelligent recommendations to ensure ads effectively reach target audiences.
Additionally, MiaoSi strengthens ad review functionality, employing AI’s intelligent recognition to boost audit efficiency and ensure compliance with advertising content regulations, thereby safeguarding user experience. This innovative move is set to boost operational efficiency and market performance in the advertising industry, fostering its healthy development.
The birth of Tencent Ads MiaoSi underscores Tencent’s extensive AI expertise and its keen understanding of the future trends in advertising. Amidst the intensifying competition in the advertising market, MiaoSi emerges as a powerful and intelligent tool for advertisers, equipping them with an advantage in navigating the digital marketing landscape.
**Source:** 36Kr
【来源】https://36kr.com/newsflashes/2598672223173504
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