【谷歌AI搜索测试引发出版业担忧：或致广告收入年损失20亿美元】据Adweek报道，谷歌去年5月推出的人工智能驱动的搜索引擎“搜索生成体验”(Search Generative Experience，SGE)目前正处于测试阶段，这一创新技术引发了出版行业的深度关切。业界高管和搜索专家指出，SGE可能导致出版商的自然搜索流量显著下降，降幅估计在20%至60%之间。
Raptive创新执行副总裁Marc McCollum对此进行了分析，他认为，在当前的SGE模式下，全球出版行业每年可能面临高达20亿美元的广告收入损失。这一预测凸显了AI搜索技术可能对传统媒体商业模式带来的冲击，尤其是依赖搜索引擎流量获取广告收益的出版商。
SGE的推出，旨在通过人工智能提供更加个性化和精确的搜索结果，但其副作用是可能减少了用户直接访问出版商网站的次数。这一变化可能导致出版商的在线曝光度降低，进而影响其广告业务的盈利能力。目前，出版商和业界观察家正密切关注谷歌的动态，寻求应对这一潜在危机的策略和解决方案。
英语如下：
**News Title:** “Google AI Search Test Sparks Advertising Revenue Crisis for Publishing Industry: Potential Annual Losses Estimated at $2 billion”
**Keywords:** Google AI Search, publishing industry losses, $2 billion ad revenue
**News Content:**
“Google’s AI-Powered Search Experiment Triggers Publishing Sector Concerns: Potential for $2 Billion Annual Advertising Revenue Loss” – According to Adweek, the Search Generative Experience (SGE), an artificial intelligence-driven search engine launched by Google in May last year, is currently in testing phase. This innovative technology has raised significant concerns within the publishing industry. Industry executives and search specialists point out that SGE might lead to a substantial decrease in publishers’ organic search traffic, with estimates ranging from 20% to 60%.
Marc McCollum, Executive Vice President of Innovation at Raptive, analyzed the situation, suggesting that under the current SGE model, the global publishing industry could face annual advertising revenue losses of up to $2 billion. This projection underscores the potential impact of AI search technology on traditional media business models, particularly for publishers reliant on search engine traffic for ad income.
The introduction of SGE aims to provide more personalized and accurate search results through AI, but it may inadvertently decrease the number of users directly visiting publishers’ websites. This shift could potentially lower publishers’ online visibility, thereby affecting the profitability of their advertising businesses. Currently, publishers and industry observers are closely monitoring Google’s moves, seeking strategies and solutions to address this looming crisis.
【来源】https://www.adweek.com/programmatic/googles-gen-ai-search-threatens-publishers-with-2b-annual-ad-revenue-loss/
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