阿里巴巴集团近期在电商领域再次推出创新举措，测试了一款名为“绘蛙”的AI电商营销工具，旨在提升商家和内容创作者的运营效率。据Tech星球报道，阿里已经成立了一支专门的AI电商团队，正在全力开发这款针对淘宝、天猫商家及达人的智能营销平台。
“绘蛙”由杭州连凡信息技术有限公司负责开发，该公司据工商信息显示，完全由阿里巴巴（中国）有限公司持有。这款AI工具的核心功能在于，能够帮助商家和达人生成具有吸引力的营销文案，同时还能训练专属的AI模特，以此提高商品展示的生动性和种草效果，进而加快商品销售的转化速度。
这一创新标志着阿里在AI电商领域的实质性布局，展现出其利用人工智能技术优化电商生态、提升商家服务体验的决心。通过“绘蛙”，阿里旨在为商家和达人提供更智能、更高效的创作工具，以适应日益激烈的电商市场竞争，同时也反映出阿里对内容营销和个性化推荐的重视。
随着电商行业对技术和创新的依赖加深，阿里此次推出“绘蛙”有望引领新的行业趋势，推动电商营销模式的升级，进一步巩固其在电商领域的领先地位。
英语如下：
News Title: “Alibaba Launches AI E-commerce Tool ‘Huiwa’ to Boost Marketing Efficiency for Merchants and Influencers”
Keywords: Alibaba AI Marketing, Huiwa Tool, E-commerce Innovation
News Content: The Alibaba Group has recently introduced another innovative move in the e-commerce sector with the testing of an AI-powered marketing tool called “Huiwa,” aimed at enhancing the operational efficiency of merchants and content creators. According to Tech Planet, Alibaba has established a dedicated AI e-commerce team that is working diligently on this intelligent marketing platform tailored for Taobao and Tmall sellers as well as influencers.
“Huiwa” is being developed by Hangzhou Lianfan Information Technology Co., Ltd., a company that, as per corporate records, is fully owned by Alibaba (China) Limited. The core function of this AI tool lies in its ability to generate compelling marketing copy for merchants and influencers, and it can also train AI models specifically for product presentations, thereby enhancing visual appeal and increasing the likelihood of product adoption, thus accelerating sales conversions.
This innovation signifies Alibaba’s strategic foray into AI-driven e-commerce, demonstrating its commitment to optimizing the e-commerce ecosystem and improving the merchant experience through artificial intelligence. With “Huiwa,” Alibaba aims to provide merchants and influencers with smarter and more efficient creative tools to stay competitive in the increasingly intense e-commerce market. It also underscores the company’s emphasis on content marketing and personalized recommendations.
As the e-commerce industry becomes more reliant on technology and innovation, Alibaba’s launch of “Huiwa” is poised to set a new industry trend, driving the upgrade of e-commerce marketing models and further solidifying its leading position in the sector.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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