随着国际金价的不断攀升，黄金消费市场也随之火爆，然而，消费者在享受黄金投资和装饰带来的喜悦的同时，也面临着不少陷阱。近期，多位消费者反映，他们在多个网络平台购买的标榜为“999足金”的商品存在严重的质量问题，实际含金量远远低于标称，甚至有些只是外表镀金，内部材料却与黄金毫不相干。
这些消费者在发现上当后，试图通过法律途径维权，却发现取证困难，平台和商家的责任划分不清，导致维权之路异常艰难。监管部门也接到了大量相关投诉，正在加大对黄金市场的监管力度。
在调查中，记者发现，这些“假金”之所以能蒙混过关，一方面是因为消费者缺乏专业的鉴别知识，另一方面则是由于一些无良商家利用了消费者对网络平台的信任，以及监管漏洞，通过虚假宣传和偷工减料来牟取暴利。
面对这一现象，专家提醒消费者在购买黄金商品时，一定要选择正规渠道，并要求商家提供权威机构的检测报告。同时，监管部门应加强对网络市场的监管，严厉打击违法违规行为，保护消费者的合法权益。
英文翻译内容：
Title: “Fake Gold” That Doesn’t Fear The Fire: An Investigation into Gold Consumer Traps on Online Platforms
Keywords: Fake Gold Bracelets, Counterfeit Gold, Complaints on Online Platforms
News content:
As the international gold price continues to rise, the gold consumption market is also booming. However, consumers are facing numerous traps. Recently, numerous consumers have reported that the “999 pure gold” products they purchased on various online platforms have serious quality issues, with actual gold content far below what is claimed, and in some cases, they are simply plated with gold, with the internal material having nothing to do with gold.
After discovering they had been duped, these consumers attempted to seek legal redress, only to find that evidence collection was difficult, and the responsibilities of the platforms and sellers were unclear, making the path to justice exceptionally challenging. Regulatory authorities have also received a large number of related complaints and are stepping up their oversight of the gold market.
In the investigation, reporters found that the reason these “fake gold” items can slip through the cracks is that consumers lack professional identification knowledge, and some unscrupulous businesses exploit consumers’ trust in online platforms and regulatory loopholes to make a profit through false advertising and shoddy workmanship.
Faced with this phenomenon, experts remind consumers to choose legitimate channels when buying gold products and to require sellers to provide testing reports from authoritative institutions. Meanwhile, regulatory authorities should strengthen their oversight of online markets, crack down on illegal and irregular practices, and protect consumers’ legitimate rights and interests.
【来源】http://www.chinanews.com/cj/2024/03-20/10183179.shtml
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