珍珠饰品风靡女性市场，“00后”悦己消费火热
中新网绍兴3月8日电(项菁)“在十多家铺子精挑细选，最终买下了两条珍珠项链，一条作为礼物送妈妈，另一条则为自己增添一份优雅。”3月8日正值“三八”国际妇女节，“00后”杭州姑娘小陶和她的四位姐妹专程到浙江绍兴诸暨市山下湖镇“淘珠”。
近年来，珍珠饰品在女性市场风靡一时，成为她们表达自我、悦己消费的热门选择。尤其是“00后”群体，她们对珍珠饰品的喜爱程度尤为突出。
据山下湖镇珍珠行业协会会长沈建国介绍，近年来，诸暨山下湖珍珠产业发展迅速，珍珠饰品销售额逐年攀升。其中，“00后”消费群体成为市场增长的主要动力。
“‘00后’消费者追求个性、时尚，她们更愿意为符合自己审美的商品买单。”沈建国说，珍珠饰品既能满足她们对美的追求，又能彰显她们的独特个性。
除了线下实体店，珍珠饰品在电商平台上也深受“00后”欢迎。数据显示，在淘宝平台上，珍珠饰品的销量近两年增长超过50%。
“珍珠饰品既可以作为日常搭配，也可以出席正式场合，非常百搭。”“00后”消费者小李表示，她平时喜欢在网上购买珍珠耳环、项链等小件饰品，既能让自己心情愉悦，又能提升自己的气质。
专家认为，珍珠饰品风靡女性市场，反映了女性消费观念的转变。她们更加注重自我价值的实现，愿意为自己带来快乐和满足感。
“珍珠饰品不仅是一种装饰，更是一种情感寄托。”沈建国说，珍珠代表着纯洁、优雅和美好，它承载着女性对美好生活的向往。
英语如下：
**Headline: “Pearl Craze Sweeps Gen Z as Self-Indulgent Consumption Surges”**
**Keywords:** Pearl consumption, Gen Z consumption, Women’s accessories
**News Content:**
SHAOXING, March8 (China News Service) — “After carefully selecting from dozens of stores, I finally bought two pearl necklaces, one as a gift for my mother and the other to add a touch of elegance to my own style.” On March 8, International Women’s Day, 20-year-old Hangzhounative Xiao Tao and her four friends made a special trip to Shanyouhu Town in Zhuji City, Zhejiang Province, to “hunt for pearls.”
In recent years, pearl jewelry has become a popular trend among women, becoming a hot choice for self-expression and self-indulgent consumption. This is especially true for Gen Z consumers, who have shown a particular fondness for pearl jewelry.
According to Shen Jianguo, president of the Shanyouhu Town Pearl Industry Association, the pearl industry in Zhuji’s Shanyouhu has developed rapidly in recent years, with pearl jewelry sales climbing steadily. Among them, Gen Z consumers have become a major driver of market growth.
“Gen Z consumers pursue individuality and fashion, and they are more willing to pay for products that align with their aesthetics,” said Shen. Pearl jewelry not only satisfies their pursuit of beauty but also allows them to express their unique personalities.
In addition to offline stores, pearl jewelry is also popular among Gen Z consumers on e-commerce platforms. Data shows that on the Taobao platform, sales of pearl jewelry have increased by more than 50% in the past two years.
“Pearl jewelry can be worn for everyday wear or for formal occasions, making it very versatile,” said Gen Z consumer Xiao Li. She said she enjoys buying small pearl earrings, necklaces, and other accessories online, which not only make her feel happy but also enhance her personal style.
Experts believe that the popularity of pearl jewelry among women reflects a shift in female consumption patterns. Women are now placing more emphasis on self-fulfillment and are willing to spend money on things that bring them joy and satisfaction.
“Pearl jewelry is not only a form of decoration but also an emotional attachment,” said Shen. Pearls represent purity, elegance, and beauty, and they embody women’s aspirations for a better life.
【来源】http://www.chinanews.com/cj/2024/03-08/10177008.shtml
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