Meta打造巨型AI模型，赋能视频推荐引擎
互联网巨头Meta正计划开发一种堪称“巨型”的人工智能系统，以推动旗下Facebook的整个视频推荐引擎发展。
据媒体报道，Facebook负责人汤姆·埃利森表示，这一超大规模人工智能推荐模型的开发，是Meta“到2026年的技术路线图”的一部分。该模型不仅能支持类似TikTok的“Reels短视频服务”，也能支持更传统的长视频。
Meta希望通过这一巨型AI模型，为用户提供更加个性化和相关的视频推荐。该模型将利用机器学习算法，分析用户观看历史、点赞和分享行为等数据，从而预测用户可能感兴趣的内容。
业内专家认为，Meta此举将进一步加剧社交媒体平台间的竞争。近年来，短视频平台TikTok迅速崛起，对Facebook等传统社交媒体平台构成挑战。Meta希望通过开发巨型AI模型，提升其视频推荐引擎的性能，从而吸引和留住用户。
Meta表示，该巨型AI模型的开发是一个长期项目，预计将在未来几年内完成。目前，Meta已组建了一个由数百名工程师和研究人员组成的团队，负责该项目的研发。
分析人士指出，Meta开发巨型AI模型的计划，反映了人工智能在社交媒体领域日益增长的重要性。人工智能技术可以帮助社交媒体平台更好地理解用户行为，从而提供更加个性化的内容和服务。
Meta的巨型AI模型项目也引发了人们对隐私和数据安全问题的担忧。Meta表示，将采取措施保护用户数据，并确保AI模型的透明和可解释性。
英语如下：
**Headline:** Meta Builds AI Behemoth to Power Next-Generation Video Recommendations
**Keywords:** AI model, video recommendations, Meta
**Body:**
Internet giant Meta is planning to develop a so-called “colossal” artificialintelligence system to power the video recommendation engine across its Facebook platform.
According to media reports, Tom Alison, head of Facebook, said the development of the massive AI recommendation model is part of Meta’s “technology roadmap to 2026.” The model will support both TikTok-like short-form video serviceReels and more traditional long-form video.
With the colossal AI model, Meta aims to provide users with more personalized and relevant video recommendations. The model will leverage machine learning algorithms to analyze data such as users’ watch history, likes, and shares to predict content they might be interested in.
Industry experts believe Meta’s move will further intensify competition among social media platforms. In recent years, short-video platform TikTok has emerged as a major challenger to legacy social media platforms like Facebook. Meta hopes to enhance the performance of its video recommendation engine by developing the colossal AI model, thereby attracting and retaining users.
Meta said the developmentof the colossal AI model is a long-term project that is expected to take several years to complete. The company has reportedly assembled a team of hundreds of engineers and researchers to work on the project.
Analysts say Meta’s plan to develop a colossal AI model reflects the growing importance of artificial intelligence in the social media landscape. AI technology can help social media platforms better understand user behavior, leading to more personalized content and services.
Meta’s colossal AI model project has also raised concerns about privacy and data security. Meta has said it will take steps to protect user data and ensure the transparency and explainability of the AI model.
【来源】https://news.mydrivers.com/1/967/967340.htm
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