短视频助力乡村振兴，亟待规范与提升
全国政协委员、中国农业科学院蔬菜花卉研究所研究员李宝聚近两年来投身短视频创作，积累了超过 20万粉丝，有力推动了“三农”领域的知识普及和乡村振兴。然而，在短视频平台蓬勃发展的过程中，也暴露出了创作者鱼龙混杂、部分内容低俗、审核机制不健全等问题。
李宝聚指出，短视频平台为“三农”领域提供了广阔的传播渠道，有助于传播农业科技知识、展示乡村风貌、促进农产品销售。然而，平台上也存在一些问题，比如部分创作者为了博取流量，发布低俗、虚假、误导性内容，损害了平台的公信力。
此外，审核机制不健全也导致部分违规内容流入平台。李宝聚表示，一些平台对内容审核把关不严，导致一些违反公序良俗、传播错误信息的内容得以传播。
针对这些问题，李宝聚建议，相关部门应加强对短视频平台的监管，完善审核机制，建立健全内容分级制度，严厉打击低俗、虚假、误导性内容。同时，平台方应承担起社会责任，加强创作者管理，引导创作者生产优质内容。
李宝聚还呼吁，创作者应坚守职业道德，自觉抵制低俗、虚假、误导性内容，积极传播正能量。广大网友也应理性看待短视频内容，增强辨别能力，共同营造清朗的网络空间。
通过规范和提升短视频平台的内容质量，可以充分发挥其在乡村振兴中的积极作用，为农业科技推广、乡村文化传承、农产品销售等方面提供有力支撑。
英语如下：
**Headline:** Short Videos Empowering Agriculture: Opportunities and Challenges Coexist
**Keywords:** Agriculture-related short videos, Rural revitalization, Content regulation
**News Content:** Short videos are facilitating rural revitalization, but there is an urgentneed for regulation and improvement.
Li Baoju, a member of the Chinese People’s Political Consultative Conference and a researcher at the Institute of Vegetables and Flowers of the Chinese Academy of Agricultural Sciences, has been involved in short video creation for nearly two years, accumulating over 200,000 followers.He has effectively promoted knowledge dissemination and rural revitalization in the agricultural sector. However, as short video platforms continue to flourish, issues such as a mix of creators, low-quality content, and incomplete review mechanisms have also emerged.
Li Baoju pointed out that short video platforms provide a broad dissemination channel for the agricultural sector, helping to spread agricultural science and technology knowledge, showcase rural landscapes, and promote agricultural product sales. However, there are also some problems on the platforms. For example, some creators publish vulgar, false, or misleading content to gain traffic, which damages the platform’s credibility.
In addition, incomplete review mechanismshave also led to the spread of some illegal content on the platforms. Li Baoju said that some platforms are not strict enough in content review, which has allowed content that violates public order and good customs or spreads false information to be disseminated.
To address these issues, Li Baoju suggested that relevant departments should strengthen supervision of short video platforms, improve review mechanisms, establish a sound content classification system, and crack down on vulgar, false, and misleading content. At the same time, platform operators should assume social responsibility, strengthen creator management, and guide creators to produce high-quality content.
Li Baoju also called on creators to uphold professional ethics, consciously resist vulgar, false, and misleading content, and actively spread positive energy. The general public should also take a rational view of short video content, enhance their discernment, and work together to create a clear and healthy cyberspace.
By regulating and improving the quality of content on short video platforms, their positive role in rural revitalization can be fully发挥, providing strong support for the promotion of agricultural science and technology, the inheritance of rural culture, and the sale of agricultural products.
【来源】http://www.chinanews.com/sh/2024/03-07/10175623.shtml
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