河北提升旅游品牌影响力：发挥“近”优势，做足“美”文章
在全国两会上，河北代表委员热议文旅融合和提振旅游消费。河北省代表团开放团组活动上，全国人大代表、石家庄市市长马宇骏表示，河北将进一步提升“这么近，那么美，周末到河北”的旅游品牌影响力。
河北将发挥“近”的优势，打造“京津冀周末游”品牌，重点发展周边游、短途游、自驾游等旅游产品。同时，河北将做足“美”的文章，挖掘和宣传河北丰富的旅游资源，打造特色旅游线路和产品。
河北将依托自身丰富的历史文化资源，大力发展文化旅游。例如，打造以赵州桥为核心的旅游产品，开发以长城为主题的旅游线路，挖掘红色旅游资源，打造红色旅游精品线路。
河北还将依托自身独特的自然风光资源，大力发展生态旅游。例如，打造以太行山为核心的旅游产品，开发以坝上草原为主题的旅游线路，挖掘沿海旅游资源，打造滨海旅游精品线路。
河北将加强旅游基础设施建设，提升旅游服务水平。例如，完善交通网络，建设旅游服务中心，提升旅游服务质量，打造智慧旅游平台。
河北还将加强旅游宣传推广，扩大旅游品牌影响力。例如，通过多种渠道宣传河北旅游资源，举办旅游推介会，与旅行社合作开展旅游促销活动。
河北将通过发挥“近”的优势和做足“美”的文章，提升旅游品牌影响力，促进文旅融合，提振旅游消费，打造“周末到河北”的旅游胜地。
英语如下：
**Headline: Hebei’s New Tourism Slogan: Close at Hand,Stunningly Beautiful**
**Keywords:** Tourism brand, culture and tourism integration, tourism consumption
**News Content: Hebei Enhances Tourism Brand Influence: Leveraging “Proximity” Advantage, Making the Most of “Beauty”**
At the Two Sessions, Hebei delegates and members of the CPPCC enthusiastically discussed the integration of culture and tourism and boosting tourism consumption. At the open group activity of the Hebei Provincial Delegation, Ma Yujun, a National People’s Congress deputy and mayor of Shijiazhuang City, said that Hebei will further enhance the tourism brand influence of “So Close, So Beautiful, Weekend in Hebei.”
Hebei will leverage its “proximity” advantage to create the “Beijing-Tianjin-Hebei Weekend Tour” brand, focusing on developing tourism products such as nearby tours, short-distance tours, and self-driving tours. At the same time, Hebei will make the most of its “beauty,” excavating and promoting Hebei’s rich tourism resources and creating distinctive tourism routes and products.
Relying on its abundant historical andcultural resources, Hebei will vigorously develop cultural tourism. For example, it will create tourism products centered around the Zhaozhou Bridge, develop tourism routes themed on the Great Wall, and excavate red tourism resources to create quality red tourism routes.
Hebei will also leverage its unique natural scenery resources to vigorously develop ecological tourism. For example, it will create tourism products centered around the Taihang Mountains, develop tourism routes themed on the Bashang Grasslands, and excavate coastal tourism resources to create quality coastal tourism routes.
Hebei will strengthen tourism infrastructure construction and improve tourism service levels. For example, it will improve transportation networks, build tourism service centers, enhance tourism service quality, and create a smart tourism platform.
Hebei will also strengthen tourism publicity and promotion to expand the influence of its tourism brand. For example, it will promote Hebei’s tourism resources through various channels, hold tourism promotion conferences, and cooperate with travel agencies to carry out tourism promotion activities.
By leveraging its “proximity” advantage and making the most of its “beauty,” Hebei will enhance its tourism brand influence, promote the integration of culture and tourism, boost tourism consumption, and create “Weekend in Hebei” as a tourist destination.
【来源】http://www.chinanews.com/cj/2024/03-06/10175562.shtml
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