“宇宙中心”曹县，接住龙年首场“泼天的富贵”
华北大地上，有一个被网友戏称为“宇宙中心”的县城——山东省菏泽市曹县。这个春节假期，它“又双叒叕”成为了“中心”，凭借新春战袍马面裙再度成为“顶流”，霸占海内外“热搜”。
曹县位于山东省西南部，与河南省接壤。近年来，曹县凭借着“宇宙中心”的网络梗和一系列出圈事件，在网络上走红。今年春节，曹县再次出圈，源于其新春战袍——马面裙。
马面裙是一种传统汉服，因其裙摆宽大、形似马面而得名。曹县将马面裙作为新春战袍，并组织当地群众身着马面裙进行游行表演，吸引了众多游客和媒体的关注。
据曹县相关部门统计，春节期间，曹县共接待游客超过100万人次，旅游收入突破10亿元。马面裙游行表演成为曹县春节旅游的一大亮点，也带动了当地文创产业的发展。
曹县的走红，离不开其独特的网络文化和积极的营销策略。近年来，曹县通过打造“宇宙中心”IP，吸引了众多网友的关注。同时，曹县还积极利用社交媒体，推广当地文化和旅游资源。
曹县的成功经验，也为其他地区提供了借鉴。在网络时代，文化和旅游资源的推广，需要创新思维和积极的营销策略。曹县的“宇宙中心”IP，就是一个成功的案例。
英语如下：
**Headline:** Cao County, the “Center of the Universe”: Horse-FaceSkirts Spark a Wave of Lunar New Year Prosperity
**Keywords:** Cao County, Horse-Face Skirts, Trending
**Article:**
Cao County,the “Center of the Universe,” has welcomed the first wave of “immense prosperity” in the Year of the Dragon.
In the northern part of China, there is a county that netizens jokingly refer to as the “Center of the Universe” – Cao County, Heze City, Shandong Province. This Spring Festivalholiday, it has “once again” become the “center,” with its new Lunar New Year outfit, the horse-face skirt, once again becoming a “top trend” and dominating both domestic and international “trending searches.”
Cao County is located in the southwest of Shandong Province, bordering Henan Province. In recent years, Cao County has become popular online thanks to its “Center of the Universe” internet meme and a series of viral events. This year’s Spring Festival, Cao County made headlines again, thanks to its new Lunar New Year outfit – the horse-face skirt.
The horse-face skirt is a traditional HanChinese garment, named for its wide skirt that resembles a horse’s face. Cao County has adopted the horse-face skirt as its new Lunar New Year outfit and organized local residents to wear horse-face skirts for a parade performance, attracting the attention of numerous tourists and media outlets.
According to statistics from relevant departments in Cao County, during the Spring Festival, Cao County received over 1 million tourists, with tourism revenue exceeding 1 billion yuan. The horse-face skirt parade performance became a major highlight of Cao County’s Spring Festival tourism and also boosted the development of the local cultural and creative industry.
Cao County’s rise to fame is inseparable from its unique internet culture and positive marketing strategies. In recent years, Cao County has attracted the attention of numerous netizens by creating the “Center of the Universe” IP. At the same time, Cao County has actively utilized social media to promote its local culture and tourism resources.
Cao County’s success story also provides a reference for other regions. In the internet age, promoting cultural and tourism resources requires innovative thinking and positive marketing strategies. Cao County’s “Center of the Universe” IP is a successful example.
【来源】http://www.chinanews.com/sh/2024/03-06/10175530.shtml
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