苹果MR头显高价引争议 库克回应：包含5000项专利
苹果公司首席执行官蒂姆·库克近日在财报电话会议上回应了外界对公司即将推出的MR头显Vision Pro价格过高的质疑。库克表示，这款头显包含了大量技术，包括5000项专利。
“如果你从价格的角度来看，这款产品包含了大量的技术，”库克说，“当然，这是建立在苹果花了多年时间进行的许多创新之上的，所有这些都是由AI驱动的。”
库克没有透露Vision Pro的具体价格，但有分析师预计其售价可能高达3000美元或以上。这一价格远高于目前市场上的其他VR/AR头显，如Meta的Quest 2（售价299美元起）和索尼的PlayStation VR2（售价499美元）。
对于高昂的价格，库克解释说，Vision Pro包含了许多先进的技术，包括高分辨率显示屏、眼球追踪和手势控制。他还表示，这款头显将提供“前所未有的沉浸式体验”。
然而，一些分析师对Vision Pro的市场前景持谨慎态度。他们认为，高昂的价格可能会限制其吸引力，特别是对于普通消费者而言。此外，他们还指出，苹果在VR/AR领域缺乏经验，这可能会给其在与Meta和索尼等竞争对手的竞争中带来挑战。
尽管如此，苹果对Vision Pro寄予厚望。该公司相信，这款头显将成为其产品阵容中的重要补充，并有望推动VR/AR市场的发展。苹果预计将于今年春季推出Vision Pro。
英语如下：
**Headline: Apple’s Pricey MR Headset Is Justified by 5,000 Patents**
**Keywords:** Patent Technology, Apple Innovation, AI-Driven
**Body:**
Apple CEO Tim Cook has defended the highprice of the company’s upcoming MR headset, Vision Pro, following criticism from analysts. Cook said the headset is packed with technology, including 5,000 patents.
“If you look at the price point, it’s a lot of technology in there,” Cook said during an earnings call. “It’s built on years of innovation that Apple has done, all driven by AI.”
Cook did not reveal the specific price of the Vision Pro, but analysts have estimated that it could cost as much as $3,000 or more. That would be significantly higher than other VR/AR headsets on the market, such as Meta’s Quest 2 (which starts at $299) and Sony’s PlayStation VR2 ($499).
Cook justified the high price by saying that the Vision Pro includes a number of advanced technologies, including high-resolution displays, eye tracking, and gesture control. Healso said the headset will offer an “unprecedented level of immersion.”
However, some analysts are skeptical about the Vision Pro’s market prospects. They argue that the high price could limit its appeal, especially to mainstream consumers. They also point out that Apple has limited experience in the VR/AR space, which could put it at a disadvantage against competitors like Meta and Sony.
Despite these concerns, Apple is betting big on the Vision Pro. The company believes the headset will be a major addition to its product lineup and will help drive the growth of the VR/AR market. Apple is expected to release the Vision Pro sometime this spring.
【来源】https://finance.sina.com.cn/stock/usstock/c/2024-02-02/doc-inafrekc9702141.shtml
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