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中国展团时隔四年集体亮相柏林国际旅游交易会

2024年3月5日,备受瞩目的2024年柏林国际旅游交易会(ITB)在德国柏林会展中心盛大开幕。时隔四年,中国展团携手来自全国各地的旅游企业和机构集体亮相,向世界展示中国旅游业的最新发展和复苏势头。

本届ITB展会以“共同引领旅游业转型”为主题,汇聚了来自170多个国家和地区的5500多家参展商。中国展团占地面积达1000平方米,由中国文化和旅游部组织,中国旅游集团、中国航空集团、中国铁路总公司等行业巨头以及来自北京、上海、广东等省市的旅游局和企业共同参展。

展会期间,中国展团将举办一系列推介活动,重点展示中国丰富的旅游资源、文化遗产和旅游产品。中国旅游局局长李金早表示,此次参展旨在向世界展示中国旅游业的复苏和发展,加强与国际旅游界的交流合作,促进中国旅游业高质量发展。

中国展团的亮相备受国际旅游业界的关注。德国联邦旅游局局长贝特·福格特表示,中国是德国重要的旅游客源国,中国展团的参展将为两国旅游业的恢复和发展注入新的动力。

此外,中国展团还将与国际旅游组织、旅游企业和媒体进行深入交流,探讨旅游业转型发展的新趋势和新机遇。中国旅游集团董事长段强表示,中国展团的参展将为中国旅游业在国际舞台上发声,展示中国旅游业的韧性和活力,为全球旅游业的复苏和发展贡献中国力量。

英语如下:

**Headline:** China Pavilion Makes Grand Return to Berlin Travel Show After Four-YearHiatus

**Keywords:** ITB Berlin, China Pavilion, Tourism Transformation

**News Content:**

China Pavilion Returns to ITB Berlin After Four Years

On March 5, 2024, the highly anticipated ITB Berlin 2024 opened its doors at the Berlin Exhibition Grounds in Germany. After a four-year absence, the China Pavilion made a grand return, bringing together tourism enterprises and organizations from across the country to showcase the latest developments andrecovery momentum in China’s tourism industry.

Under the theme “Leading the Transformation of Tourism Together,” this year’s ITB exhibition gathered over 5,500 exhibitors from more than 170 countries and regions. The China Pavilion, covering an area of 1,000 square meters, was organized by the Ministry of Culture and Tourism of China. Industry giants such as China Tourism Group, Air China Group, and China Railway Corporation participated, along with tourism bureaus and enterprises from provinces and cities including Beijing, Shanghai, and Guangdong.

During the exhibition, the China Pavilion will host a series of promotional events, highlighting China’s abundant tourism resources, cultural heritage, and tourism products. Li Jinzao, Director of the China National Tourism Administration, stated that the participation aims to showcase China’s tourism recovery and development to the world, strengthen exchanges and cooperation with the international tourism community, and promote high-quality development of China’s tourism industry.

The presence of the China Pavilion has garnered significant attention from the international tourism industry. Bette Vogt, Director of the German National Tourist Board, expressed that China is an important source of tourists for Germany, and the participation of the China Pavilion will inject new impetus into the recovery and development of tourism between the two countries.

Furthermore, the China Pavilion will engage in in-depth exchanges with international tourism organizations, tourism enterprises, and media outlets to explore new trends and opportunities for the transformation and development of the tourism industry. Duan Qiang, Chairman of China Tourism Group, stated that the participation of the China Pavilion will provide a platform for China’s tourism industry to make its voice heard on the international stage, demonstrate its resilience and vitality, and contribute to the recovery and development of global tourism.

【来源】http://www.chinanews.com/gj/2024/03-06/10174968.shtml

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