纽约时报推出生成式人工智能广告工具
据 Axios 报道，纽约时报计划于今年晚些时候推出新的生成式人工智能 (GenAI) 广告工具。该工具将根据广告活动的信息或目标，提出广告活动在哪些方面可以发挥最佳效果的建议。
该项技术由《纽约时报》内部开发，目前正在招募合作伙伴进行测试。计划在下个季度开始使用 GenAI 测试新的广告定位解决方案，并在今年下半年向营销人员广泛使用这一新工具。
纽约时报表示，GenAI 将帮助营销人员优化他们的广告活动，并提高其投资回报率。该工具将使用机器学习算法来分析广告活动的数据，并确定哪些变量对广告效果影响最大。
例如，GenAI 可以确定哪些受众群体对广告最感兴趣，哪些广告创意最有效，以及哪些广告平台最适合投放广告。该工具还可以根据实时数据对广告活动进行调整，以优化其性能。
纽约时报认为，GenAI 将成为营销人员的宝贵工具，帮助他们提高广告活动的效率和效果。该工具有望为广告行业带来革命性的变化，并帮助营销人员更有效地接触到目标受众。
英语如下：
**Headline:** The New York Times to Roll Out AI-Powered Ad Tool toBoost Campaign Performance
**Keywords:** AI advertising, NYT, GenAI
**Body:**
The New York Times is planning to launch a new generative artificial intelligence(GenAI) advertising tool later this year, Axios reported. The tool will provide recommendations on how to best execute ad campaigns based on campaign information or goals.
Developed in-house by The Times, the technology is currently being tested with select partners. The company plans to begin testing new ad targeting solutions using GenAInext quarter, with broader availability for marketers later this year.
The Times said GenAI will help marketers optimize their campaigns and improve return on investment. The tool will use machine learning algorithms to analyze campaign data and identify which variables have the greatest impact on performance.
For example, GenAI can determine which audience segments are most likely to engage with an ad, which creative is most effective, and which ad platforms are best suited to deliver the campaign. The tool can also make adjustments to campaigns based on real-time data to optimize performance.
The Times believes GenAI will be a valuable tool for marketers to improve the efficiency and effectiveness oftheir campaigns. The tool has the potential to revolutionize the advertising industry and help marketers reach their target audiences more effectively.
【来源】https://www.axios.com/2024/02/20/new-york-times-ai-ad-tool
Views: 1