据Tech星球报道，阿里巴巴近日成立了一支专门负责AI电商的团队，旨在打造一款名为“绘蛙”的AI电商产品，该产品主要面向商家和达人。根据绘蛙官网显示，该产品的开发主体为杭州连凡信息技术有限公司，而该公司又完全由阿里巴巴（中国）有限公司持股。
绘蛙的主要功能是为淘宝、天猫商家和达人提供营销文案的生成以及专属AI模特的训练，从而提升创作效率，使商品能够更快地吸引消费者的关注。这一举措被认为是阿里巴巴在AI电商领域的一次实质性布局。
随着电商行业的迅速发展，商家和达人们面临着越来越大的竞争压力，如何吸引消费者的注意力成为了一项重要的任务。而AI技术的应用为商家和达人们提供了更多的创作工具和营销手段。绘蛙作为一款AI电商工具，将通过自动生成营销文案的功能，帮助商家和达人们省去手动撰写文案的时间和精力，提高创作效率。
另外，绘蛙还提供了训练专属AI模特的功能，这对于服装、美妆等行业来说尤为重要。通过训练AI模特，商家和达人们可以更加直观地展示商品的效果，使消费者更容易产生购买欲望。这一功能的引入将进一步提升商品的种草速度，有助于商家和达人们更好地推广和销售产品。
绘蛙的推出标志着阿里巴巴在AI电商领域的积极布局。作为全球领先的电商平台，阿里巴巴一直致力于推动科技创新和智能化发展。通过引入AI技术，阿里巴巴将进一步提升电商平台的用户体验，为商家和达人们提供更多的创作和销售工具，助力他们实现更好的业绩。
综上所述，阿里巴巴成立AI电商团队并推出“绘蛙”产品，将为淘宝、天猫商家和达人提供更高效的营销工具，助力他们在激烈的市场竞争中取得更好的业绩。随着AI技术的不断发展和应用，相信电商行业将迎来更多的创新和突破。
英语如下：
News Title: Alibaba Launches AI E-commerce Tool Huiwa to Help Businesses and Influencers Enhance Creative Efficiency
Keywords: Huiwa, AI E-commerce, Alibaba
News Content: According to Tech Planet, Alibaba has recently established a dedicated team for AI e-commerce, aiming to create an AI e-commerce product called Huiwa that primarily targets businesses and influencers. As shown on the official website of Huiwa, the development of this product is led by Hangzhou Lianfan Information Technology Co., Ltd., which is wholly owned by Alibaba (China) Co., Ltd.
The main function of Huiwa is to provide marketing copy generation and AI model training for Taobao, Tmall merchants, and influencers, thereby improving creative efficiency and enabling products to attract consumer attention more quickly. This move is regarded as a substantial layout by Alibaba in the field of AI e-commerce.
With the rapid development of the e-commerce industry, businesses and influencers are facing increasing competition, making it crucial to capture consumer attention. The application of AI technology provides businesses and influencers with more creative tools and marketing methods. As an AI e-commerce tool, Huiwa will help businesses and influencers save time and effort in manual copywriting through its automatic marketing copy generation function, thus enhancing creative efficiency.
Furthermore, Huiwa also offers the feature of training exclusive AI models, which is particularly important for industries such as fashion and beauty. By training AI models, businesses and influencers can visually showcase the effects of their products, making it easier for consumers to develop purchasing desires. The introduction of this feature will further enhance the speed of product promotion, assisting businesses and influencers in better promoting and selling their products.
The launch of Huiwa marks Alibaba’s proactive layout in the field of AI e-commerce. As a global leading e-commerce platform, Alibaba has been committed to promoting technological innovation and intelligent development. By introducing AI technology, Alibaba will further enhance the user experience of its e-commerce platform, providing businesses and influencers with more creative and sales tools to help them achieve better performance.
In summary, Alibaba’s establishment of an AI e-commerce team and the launch of the Huiwa product will provide more efficient marketing tools for Taobao, Tmall merchants, and influencers, helping them achieve better performance in the competitive market. With the continuous development and application of AI technology, the e-commerce industry is expected to witness more innovation and breakthroughs.
【来源】https://mp.weixin.qq.com/s/CrEeBLxzpjd6NQjm9BozcQ
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