近年来，国产美妆品牌在海外市场表现抢眼，特别是对韩国的出口额同比上涨约190%。根据2023年前8个月的数据，我国化妆品在韩国市场的表现尤为突出，成为热搜话题。不仅如此，2023年以来，我国化妆品出口一直保持快速增长态势。在零售市场，2023年我国化妆品零售额达到了4142亿元，同比增长了5.1%，显示出中国美容化妆品的巨大市场潜力。
中国化妆品品牌凭借其高品质和独特的东方美学，受到海外消费者的热烈欢迎。与此同时，国内化妆品企业也在不断加大研发投入，提升产品质量和品牌形象。业内人士表示，中国化妆品品牌的国际化步伐有望进一步加快，未来将在全球美妆市场中占据更加重要的地位。
英文标题Title：Domestic Cosmetics Heat Up Overseas Markets
关键词Keywords：domestic cosmetics, export growth, market popularity
News content:
In recent years, domestic cosmetics brands have been making a splash in overseas markets, especially in South Korea, where export volume has increased by about 190% in the first eight months of 2023. This has become a hot search topic, reflecting the strong performance of China’s cosmetics in the South Korean market. Moreover, since the beginning of 2023, the export of cosmetics in China has been maintaining rapid growth. In the retail market, the retail sales of cosmetics in China reached 414.2 billion yuan in 2023, with a year-on-year growth rate of 5.1%, showcasing the immense market potential of China’s beauty industry.
Chinese cosmetics brands have been warmly welcomed by overseas consumers with their high-quality products and unique Eastern aesthetics. At the same time, domestic cosmetics companies are continuously increasing their investment in research and development to enhance product quality and brand image. Industry insiders believe that the internationalization of Chinese cosmetics brands is expected to further accelerate, and they will play a more significant role in the global beauty market in the future.
【来源】http://www.chinanews.com/cj/2024/02-22/10167497.shtml
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