今年以来，我国各地文旅市场加速复苏，消费需求不断释放。以哈尔滨为代表的不少城市在网上频频“出圈”，吸引大批游客前往，成为旅游新宠。不久前，南昌市人民政府与携程集团签署战略合作协议，通过政府与企业联动，整合旅游资源，创新消费场景，实现“引客入赣”。此外，江西省景德镇、上饶等城市也纷纷推出特色文旅活动，抢占消费市场。
在文旅消费复苏的背景下，各地政府和企业纷纷行动起来，采取多种措施，推动市场复苏。南昌市与携程集团的战略合作，不仅有助于提升旅游服务水平，还能为游客提供更多元化的消费选择。景德镇、上饶等城市的特色活动，则有效地吸引了游客，提升了当地旅游品牌的知名度。
这种政府与企业联动的模式，为我国文旅市场的复苏注入了新的活力。未来，随着更多城市加入其中，文旅消费市场将继续保持复苏态势，为经济发展注入新动力。
英文翻译：
Title: Cultural Tourism Consumption Recovery Boosts City “Crossover”
Keywords: Cultural tourism recovery, city crossover, consumption innovation
News content:
This year, the cultural tourism market across China has been accelerating its recovery, with consumption demand continuously being released. Many cities, represented by Harbin, have frequently “gone viral” online, attracting a large number of tourists, becoming the new darlings of tourism. Recently, the Nanchang Municipal Government and Ctrip Group signed a strategic cooperation agreement, linking government and corporate efforts to integrate tourism resources, innovate consumption scenarios, and realize the “bringing customers into Jiangxi” initiative. In addition, cities in Jiangxi Province such as Jingdezhen and Shangrao have also launched characteristic cultural tourism activities to capture the consumption market.
Under the background of cultural tourism consumption recovery, local governments and enterprises across the country are taking various measures to boost market recovery. The strategic cooperation between Nanchang and Ctrip not only helps improve tourism service levels but also provides tourists with more diverse consumption choices. The characteristic activities of Jingdezhen and Shangrao cities have effectively attracted tourists and enhanced the visibility of local tourism brands.
This model of government-enterprise cooperation injects new vitality into the recovery of China’s cultural tourism market. In the future, with more cities joining in, the cultural tourism consumption market will continue to maintain a recovery momentum, injecting new momentum into economic development.
【来源】http://www.chinanews.com/cj/2024/02-20/10166133.shtml
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