亚马逊近日推出了一款名为Rufus的人工智能购物助手，该助手基于亚马逊强大的产品库、客户评论以及网络信息，经过训练后能够回答有关产品的问题、进行比较以及提供建议。据悉，Rufus目前仍处于测试阶段，只会出现在“特定客户”中，随后将在未来几周内向更多用户推出。
Rufus的命名灵感来源于亚马逊的柯基吉祥物，其设计旨在为消费者提供更加便捷的购物体验。通过与Rufus的互动，消费者可以更加轻松地获取产品信息，从而做出更加明智的购买决策。此外，Rufus还能够根据消费者的购物习惯和偏好，提供个性化的购物建议。
亚马逊方面表示，Rufus目前还在不断的优化和完善中，未来将更加精准地满足消费者的购物需求。随着人工智能技术的不断发展，越来越多的企业开始尝试将其应用于购物场景中，以提高消费者的购物体验。
英文标题：Amazon Debuts AI Shopping Assistant “Rufus”
英文关键词：Artificial Intelligence, Shopping Assistant, Amazon
英文新闻内容：
Amazon has recently launched an AI-powered shopping assistant named Rufus, which is based on the company’s extensive product database, customer reviews, and online information. Trained to answer questions about products, compare them, and provide recommendations, Rufus is currently in the testing phase and will only appear for “specific customers” before being rolled out to more users in the coming weeks.
Inspired by Amazon’s corgi mascot, Rufus is designed to offer a more convenient shopping experience by allowing consumers to easily access product information and make more informed purchasing decisions through interaction. Additionally, Rufus can personalize shopping suggestions based on consumers’ shopping habits and preferences.
According to Amazon, Rufus is continuously being optimized and improved, and is expected to better meet consumers’ shopping needs in the future. With the continuous development of artificial intelligence technology, more and more companies are beginning to explore its application in the shopping scene to enhance the consumer experience.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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