在2024腾讯智慧营销峰会上，腾讯广告发布了一款名为“腾讯广告妙思”的一站式AI广告创意平台。该平台以腾讯混元大模型为基底，旨在提升各行业广告主及优化师在创意制作、投放流程及广告审核等环节的效率。
腾讯广告妙思的推出，标志着我国广告营销行业在智能化道路上的一次重要突破。通过运用先进的人工智能技术，该平台能够为广告主提供更为精准、高效的广告创意和投放方案，从而提高广告的转化率和ROI。
据悉，腾讯广告妙思具有高度的智能化和自动化特点，能够根据广告主的需求和目标受众的特点，自动生成符合行业规范和创意要求的广告内容。同时，平台还具备实时监测和优化功能，能够根据广告投放效果自动调整策略，实现广告效果的最大化。
With the release of the all-in-one AI advertising creative platform “Tencent Advertising MiaoSi” at the 2024 Tencent Smart Marketing Summit, Tencent Advertising has made a significant breakthrough in the intelligent direction of the advertising marketing industry in China. By leveraging advanced artificial intelligence technology, this platform can provide advertisers with more accurate and efficient advertising creativity and delivery solutions, thereby increasing the conversion rate and ROI of advertising.
It is understood that Tencent Advertising MiaoSi has highly intelligent and automated features, which can automatically generate advertising content that meets the industry standards and creative requirements based on the needs of advertisers and the characteristics of the target audience. In addition, the platform also has real-time monitoring and optimization capabilities, allowing it to automatically adjust strategies based on the advertising delivery results to achieve maximum advertising effectiveness.
【来源】https://36kr.com/newsflashes/2598672223173504
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