电商巨头亚马逊近日推出了一款名为Rufus的人工智能购物助手，该助手的名字与亚马逊的柯基犬吉祥物相同，旨在通过人工智能技术为消费者提供更为便捷的购物体验。据悉，Rufus聊天机器人基于亚马逊的产品库、客户评论以及网络信息进行训练，能够回答有关产品的问题、进行比较以及提供购买建议。
目前，Rufus仍处于测试阶段，只会出现在“特定客户”的界面中。亚马逊表示，未来几周内，Rufus将逐步向更多用户推出。分析认为，亚马逊推出Rufus意在进一步巩固其在电商领域的领先地位，同时也在于提升用户体验，增强用户粘性。
在人工智能技术日益发展的背景下，亚马逊此举也体现了其在零售领域的创新探索。未来，随着Rufus的普及，有望为消费者带来更加个性化的购物体验。
英文标题：Amazon Unveils AI Shopping Assistant “Rufus”
英文关键词：Amazon, AI assistant, Rufus
英文新闻内容：
E-commerce giant Amazon has recently launched an AI-powered shopping assistant named “Rufus,” sharing the name with the company’s corgi mascot. The assistant is designed to provide consumers with a more convenient shopping experience through artificial intelligence technology. According to reports, Rufus, the chatbot, is trained based on Amazon’s product database, customer reviews, and online information, enabling it to answer questions about products, compare them, and provide purchasing suggestions.
Currently, Rufus is still in the testing phase and will only appear to “specific customers.” Amazon plans to roll out Rufus to more users in the coming weeks. Analysts believe that Amazon’s launch of Rufus is aimed at further solidifying its leading position in the e-commerce industry while enhancing user experience and stickiness.
With the growing development of artificial intelligence technology, Amazon’s move also reflects its innovation in the retail sector. In the future, as Rufus becomes more widespread, it is expected to bring consumers a more personalized shopping experience.
【来源】https://www.theverge.com/2024/2/1/24058381/amazon-ai-shopping-assistant-rufus
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