随着新春佳节临近，我国餐饮消费市场迎来了旺季。国家统计局数据显示，2023年全国餐饮收入达到5.29万亿元，同比增长20.4%。其中，限额以上单位餐饮收入为1.34万亿元，同比增长20.9%。这一数据反映出我国餐饮市场的旺盛活力。
在餐饮市场中，品牌外卖店日益受到消费者青睐，成为餐饮消费的新趋势。这些外卖品牌注重食物的营养价值，为消费者提供了更健康、更美味的选择。随着生活节奏的加快，外卖已成为许多人心中的便捷之选。春节期间，亲朋好友聚餐、家庭年夜饭等各类餐饮需求也将进一步推动外卖市场的发展。
在外卖市场的竞争中，各大平台也在不断优化服务，提升用户体验。例如，美团、饿了么等外卖平台通过红包、优惠券等形式，吸引消费者下单。此外，一些餐饮企业也开始自建外卖渠道，以满足消费者的多元化需求。
新春佳节期间，餐饮消费市场有望继续保持繁荣。在此背景下，外卖品牌将抓住机遇，提升自身竞争力，为消费者提供更高品质的服务。而餐饮企业也应关注食物营养价值，与时俱进，满足消费者对健康饮食的追求。
英文翻译：
News title: Spring Festival dining consumption: Rise of brand外卖 stores
Keywords: Dining consumption, Spring Festival, Take-out brands
News content:
As the Spring Festival approaches, the dining consumption market in our country is ushering in a busy season. Data from the National Bureau of Statistics shows that in 2023, the national dining revenue reached 5.29 trillion yuan, with a year-on-year increase of 20.4%. Among them, the revenue of dining companies with limited liabilities above 100 million yuan reached 1.34 trillion yuan, with a year-on-year increase of 20.9%. This data reflects the strong vitality of the dining market in our country.
In the dining market, brand take-out stores are increasingly favored by consumers, becoming a new trend in dining consumption. These take-out brands focus on the nutritional value of food, providing consumers with healthier and more delicious choices. With the acceleration of life rhythm, take-out has become the preferred choice for many people. During the Spring Festival, the demand for friends and family gatherings, family New Year’s Eve dinners, and other types of dining will further promote the development of the take-out market.
In the competition of the take-out market, major platforms are continuously optimizing services and improving user experience. For example, Meituan, Ele.me and other take-out platforms attract consumers to place orders through red envelopes, coupons and other forms. In addition, some dining enterprises also began to build their own take-out channels to meet the diversified needs of consumers.
During the Spring Festival, the dining consumption market is expected to remain prosperous. In this context, take-out brands will seize the opportunity to enhance their competitiveness and provide higher-quality services for consumers. Dining enterprises should also pay attention to the nutritional value of food, keep up with the times, and meet consumers’ pursuit of healthy diet.
【来源】http://www.chinanews.com/life/2024/02-07/10160678.shtml
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