在2023年的腾讯智慧营销峰会上，腾讯广告正式发布了以其混元大模型为基底的一站式AI广告创意平台——腾讯广告妙思。此平台的推出，旨在助力各行业广告主及优化师在创意制作、投放流程及广告审核等环节，提升广告生产及投放效率。
腾讯广告妙思平台的上线，标志着我国广告行业向智能化迈进的重要一步。通过运用AI技术，广告创意的生产和投放效率得以大幅提升，从而为广告主节省了大量时间和成本。同时，该平台还能辅助广告审核，确保广告内容的合规性，降低企业风险。
据悉，腾讯广告妙思平台已广泛应用于各行业，包括电商、金融、快消等领域，并取得了显著效果。未来，随着AI技术的不断发展和完善，广告行业将迎来更高效、智能的新时代。
Title: Tencent Advertising Releases One-stop AI Advertising Creative Platform
Keywords: Tencent Advertising, AI Advertising, Creative Platform
News Content:
At the 2023 Tencent Smart Marketing Summit, Tencent Advertising officially released its one-stop AI advertising creative platform based on the Tencent Hybrid Grand Model – Tencent Advertising MiaoSI. The launch of this platform aims to assist advertisers and optimizers in various industries in improving advertising production and delivery efficiency in aspects such as creative development, campaign deployment, and ad review.
The launch of Tencent Advertising MiaoSI marks an important step in the智能化 evolution of the advertising industry in our country. By utilizing AI technology, the production and delivery efficiency of advertising creativity can be greatly improved, saving advertisers time and cost. Meanwhile, the platform can also assist in ad review to ensure the compliance of ad content and reduce enterprise risks.
It is reported that Tencent Advertising MiaoSI has been widely applied in various industries, including e-commerce, finance, fast-moving consumer goods, and has achieved significant results. In the future, with the continuous development and improvement of AI technology, the advertising industry will usher in a more efficient and intelligent era.
【来源】https://36kr.com/newsflashes/2598672223173504
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