近日，英国初创公司 NumberEight 宣布已筹集到 270 万美元的 Pre-A 轮融资。NumberEight 是一家利用人工智能向广告商提供消费者行为洞察的公司。本轮融资由 ACF Investors 领投，Nauta Capital、Ascension Ventures 及多位天使投资者参投。
NumberEight 开发了一款人工智能工具，该工具可以检测设备用户的行为，并使用这些信息发送个性化广告，而无需使用 cookie。这种创新技术有助于保护用户隐私，同时提高广告效果。在数字广告市场中，个性化广告对于提升用户体验和广告投放效果至关重要。然而，传统的广告投放方式往往涉及到对用户隐私的侵犯，而 NumberEight 的解决方案则有效地解决了这一问题。
随着互联网的发展，广告商对用户行为的洞察需求日益增长。借助 NumberEight 的人工智能平台，广告商可以更好地了解目标用户，从而实现精准营销。此外，NumberEight 的技术也在一定程度上降低了广告平台的运营成本，提高了广告投放的效率。
此次融资将用于进一步扩大公司规模，研发更多创新技术，为客户提供更优质的服务。NumberEight 计划在未来几年内成为广告隐私领域的领导者，助力广告行业实现可持续发展。
英文翻译：
News Title: AI-powered advertising privacy platform NumberEight raises $2.7 million in pre-A round of financing
Keywords: AI, Advertising, Privacy, Financing
News Content:
Recently, British startup NumberEight announced that it has raised $2.7 million in a pre-A round of financing. NumberEight is an AI-powered company that provides consumer behavior insights to advertisers. The round was led by ACF Investors, with participation from Nauta Capital, Ascension Ventures, and several angel investors.
NumberEight has developed an AI-powered tool that detects user behavior on devices and sends personalized ads using this information without requiring cookies. This innovative technology helps protect user privacy while improving advertising effectiveness. In the digital advertising market, personalized advertising is crucial for enhancing user experience and ad campaign performance. However, traditional advertising methods often involve侵犯用户隐私，而 NumberEight’s solution effectively addresses this issue.
With the development of the internet, advertisers’ demand for insights into user behavior is growing. By utilizing NumberEight’s AI platform, advertisers can better understand their target audience, achieving more precise marketing. Additionally, NumberEight’s technology also reduces operating costs and improves advertising efficiency to some extent.
The financing will be used to further expand the company’s scale, develop more innovative technologies, and provide better services to customers. NumberEight aims to become a leader in the advertising privacy field in the coming years, contributing to the sustainable development of the advertising industry.
【来源】https://www.uktech.news/ai/numbereight-cookieless-targeted-ads-funding-20240111
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