近年来，中国电影市场的春节档备受瞩目，然而在这一传统佳节前的重要档期内，电影作品的数量却呈现出逐年减少的趋势。据《新京报》记者调查发现，自2015年至2022年春节期间的七年间，春节档前上映的影片总量明显下滑，这无疑使得原本可以充分利用的冷门档期市场资源面临着一定程度的闲置。
为了激活并充分挖掘这一时间段的商业价值，该报近日对国内各大电影院线以及观众代表进行了深入采访。院线方面表示，虽然春节前的档期竞争相对较小，但并不意味着市场需求疲软。事实上，观众对于高质量影片的需求并未因档期调整而减弱，反而期待能在春节期间之外找到更多的优秀影视作品以满足休闲娱乐需求。
在此背景下，《新京报》公开呼吁电影制作公司和发行商能够积极响应这一市场变化，抓住春节档前的“黄金冷门期”，投入更多优质的影片资源，为观众带来更加丰富的观影选择，以此来带动整个电影市场的繁荣与发展，共同创造一个更加多元且充满活力的电影消费环境。
英语如下：
News Title: “Blank Slot Ahead of Chinese New Year Film Festival: A Plea from Seven Media for High-Quality Films to Capitalize on the Underutilized Golden Period”
Keywords: Chinese New Year Film Festival period, niche market, high-quality films
News Content: In recent years, the Chinese film market’s Lunar New Year Film Festival has garnered significant attention, but an important time frame preceding this traditional holiday has seen a declining trend in the number of movie releases. According to investigations by reporters from The Beijing News, the total number of films released during the seven-year period between the Spring Festivals in 2015 and 2022 showed a noticeable decline. This situation leaves the niche market for films that could have been effectively utilized during the traditionally less competitive pre-Chinese New Year period relatively idle.
To stimulate and fully exploit the commercial value of this timeframe, The Beijing News recently conducted extensive interviews with major cinema chains and audience representatives. The cinema chains acknowledged that while competition during the pre-Chinese New Year period is relatively smaller, it does not imply a weak demand. In fact, viewers’ appetite for high-quality films remains robust and they express a desire to find more exceptional cinematic works outside the festival season to cater to their leisure and entertainment needs.
Against this backdrop, The Beijing News publicly calls on film production companies and distributors to actively respond to this shifting market dynamics, seize the ‘golden niche period’ prior to the Chinese New Year Film Festival, and invest more resources into superior film content, offering audiences a broader range of viewing options. By doing so, they can contribute to the overall prosperity and development of the entire film industry and foster a more diverse and dynamic film consumption environment.
【来源】http://www.chinanews.com/cul/2024/02-01/10156454.shtml
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