近日，茅台与瑞幸联名推出的新品「龙年酱香巧克力」饮品正式开售。据了解，这款饮品单杯原价38元，使用新品优惠券后18元一杯。主要原料有纯牛奶、白酒风味厚奶、可可风味固体饮料，不含咖啡。而此次的巧克力饮品属于酱香拿铁系列产品。
然而，开卖首日并未出现排队抢购的场面，专家表示「没有持续火爆很正常」。这一现象引发了外界对于茅台与瑞幸合作新品的热度和市场前景的讨论。
对于这一现象，业内人士认为，虽然茅台与瑞幸的合作在一定程度上提高了品牌知名度，但消费者对于新产品的接受程度还需要时间。此外，当前市场上已经有很多类似的产品，竞争激烈，因此消费者可能会更加谨慎地选择购买。
同时，也有观点认为，茅台与瑞幸的合作是一次尝试性的探索，双方并没有过多的期望值。毕竟，茅台作为传统酒类企业，与咖啡行业的瑞幸合作推出新产品需要克服不少困难和挑战。因此，即使没有出现排队抢购的现象，也不能说明这款产品没有市场前景。
总之，茅台与瑞幸联名推出的新品「龙年酱香巧克力」饮品开售后未现排队场面并不意味着该产品一定会失败。我们需要继续关注市场反应和消费者反馈，以便更好地评估这一产品的市场前景。
英语如下：
Title: Maotai and Ruixing’s New Products Open for Sale, No Line-ups on the First Day, Experts Say It’s “Normal Not to Have Continuous Boom”
Keywords: Maotai, Ruixing, new products
Recently, Maotai and Ruixing jointly launched a new product, “Longyear Black Salt Chocolate Drink”, which officially went on sale. It is understood that this drink costs 38 yuan per cup before using the new coupon, which is 18 yuan per cup. The main ingredients are pure milk, liquor-flavored thick milk, cocoa solid beverage, and does not contain coffee. This chocolate drink belongs to the series of soy sauce latte products.
However, there was no scene of queuing up to buy the product on the first day of sale, and experts said it was “normal not to have continuous boom”. This phenomenon has triggered discussions about the heat and market prospects of Maotai and Ruixing’s cooperation on new products.
For this phenomenon, industry insiders believe that although the cooperation between Maotai and Ruixing has improved the brand awareness to some extent, consumers’ acceptance of new products still need time. In addition, there are many similar products in the market already, and the competition is fierce, so consumers may be more cautious in choosing to buy.
At the same time, some people also believe that Maotai and Ruixing’s cooperation is an exploratory attempt, and both sides do not have too many expectations. After all, Maotai, as a traditional liquor company, has to overcome many difficulties and challenges to work with Ruixing, a coffee company, to launch new products. Therefore, even if there is no line-up scene on the first day of sale, it cannot be concluded that the product will not have market prospects.
In short, the fact that there was no line-up scene at the opening of Maotai and Ruixing’s new product “Longyear Black Salt Chocolate Drink” does not mean that the product will necessarily fail. We need to continue to pay attention to market reactions and consumer feedback in order to better assess the market prospects of this product.
【来源】https://www.zhihu.com/question/640782312
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