标题：2024年1月乘用车市场预测报告发布，新能源渗透率达36.4%
据乘联会最新发布的乘用车零售量预测报告显示，预计2024年1月狭义乘用车零售量将达到220万辆，其中新能源乘用车预计将达到80万辆，渗透率约为36.4%。这一数据显示，新能源汽车在中国市场的渗透率正在稳步提升。
此外，报告还指出，尽管部分厂商在12月底开始回收优惠政策，但整体市场优惠力度仍未减小。汽车销量逐月走高，但由于终端价格持续下探，汽车类消费品零售总额涨幅收窄。为争取年度开门红，头部厂商月初零售目标环比上月微降5%左右。
乘联会表示，今年春节时间较晚，1月工作日为22天，为汽车销售的完整月，对终端交付较为有利。因此，今年1月车市具备冲击开门红的条件。
总的来说，乘联会的预测报告显示，中国新能源汽车市场正在稳步发展，渗透率持续提升。同时，随着春节的临近，消费者购车热情高涨，预计将推动1月车市的销售增长。
英语如下：
Title: January 2024 Passenger Car Sales Projected at 2.2 Million, New Energy Vehicles Attain 36.4% Incentive Rate
Keywords: Passenger Car Retail, New Energy Incentive Rate, Preferential Policy
Content:
Title: January 2024 Passenger Car Market Forecast Released, New Energy Vehicles Attain 36.4% Incentive Rate
According to the latest Passenger Car Retail Forecast report released by the China Passenger Car Association (CPCA), the sales volume of narrowly defined passenger cars is expected to reach 2.2 million units in January 2024, with new energy passenger cars expected to reach 800,000 units, representing a penetration rate of approximately 36.4%. This data indicates that the penetration rate of new energy vehicles in the Chinese market is steadily increasing.
In addition, the report points out that although some manufacturers began to withdraw preferential policies at the end of December, the overall market incentive strength has not decreased. The sales of automobiles have been rising month by month due to continuous price reductions at the terminal, but the growth rate of retail sales of consumer goods related to automobiles has narrowed. To secure a good start to the year, leading manufacturers reduced their monthly sales targets by about 5% compared to the previous month.
The CPCA stated that this year’s Spring Festival is later than usual, with 22 working days in January, making it a full month for automobile sales, which is beneficial for terminal delivery. Therefore, this year’s January car market is equipped to impact a good start to the year.
In summary, the forecast report of the CPCA shows that the Chinese new energy vehicle market is developing steadily, with a continuously increasing penetration rate. Meanwhile, with the approaching Spring Festival, consumer enthusiasm for purchasing cars is high, which is expected to drive sales growth in January.
【来源】https://www.ithome.com/0/746/083.htm
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