抖音推出精品微短剧扶持计划，最高可获500万元现金和1亿流量扶持。该计划由抖音集团于2024年举办“辰星计划”暨春节档发布会宣布，旨在支持精品微短剧的创作和发展。影视公司、媒体机构、MCN机构及个人均可参与，通过联合投资、联合运营两大模式与该计划合作，最高可获得500万现金和1亿流量扶持。
抖音还公布了2024春节档精品微短剧片单，共有10部微短剧将在春节期间上线。这些微短剧将展现人间百态、演绎精彩生活。其中，动画电影《雄狮少年》的真人微短剧《超越吧！阿娟》将讲述主人公阿娟到大城市闯荡，开启勇敢追梦的奋斗之旅；首部在新加坡摄制的华语微短剧《天涯小娘惹》将聚焦华人文化在东南亚的落地生根；而《我的归途有风》则讲述一线城市白领发掘家乡非遗美食，并推向世界的故事。
根据国家广电总局的定义，微短剧是指“单集时长从几十秒到15分钟左右、有着相对明确的主题和主线、较为连续和完整的故事情节”的剧集。数据显示，微短剧全年备案数量从2021年的398部上升至2022年的2775部。广告声明：文中含有的对外跳转链接（包括不限于超链接、二维码、口令等形式），用于传递更多信息，节省甄选时间，结果仅供参考，IT之家所有文章均包含本声明。
英语如下：
Title: Douyin Launches “ChenXing Plan”: Up to 5 Million Yuan Cash + 100 Million Traffic Support for High-Quality Short Video Creators
Keywords: Douyin, Short Video, Support Plan
Content: Douyin launches the high-quality short video support plan, which can receive up to 5 million yuan in cash and 100 million traffic support. The plan was announced by the Douyin Group at the “ChenXing Plan” and Spring Festival Box Office Release in 2024, aiming to support the creation and development of high-quality short videos. Film and television companies, media organizations, MCN institutions, and individuals can participate. By cooperating with the plan in two modes: joint investment and joint operation, they can receive up to 5 million yuan in cash and 100 million traffic support.
Douyin also announced its Spring Festival box office lineup of high-quality short videos, with a total of 10 short videos set to launch during the Spring Festival. These short videos will showcase the diversity of human life and interpret exciting lives. Among them, the live-action short video “Beyond! Ah Juan” of the animated film “The Brave Lion Boy” will tell the story of the protagonist Ah Juan’s journey to the big city to start a brave dream chase; the first Chinese micro-short video shot in Singapore, “The Little Nyonya Girl from Heaven”, will focus on the rooting of Chinese culture in Southeast Asia; while “My Way Home Has Wind” tells the story of white-collar workers in first-tier cities discovering their hometown’s non-traditional food and promoting it to the world.
According to the definition of the State Administration of Radio, Film and Television, micro-short videos are short video dramas with a clear theme and main line, a relatively clear duration between tens of seconds and about 15 minutes, and relatively continuous and complete storylines. Data shows that the number of micro-short videos filed throughout the year increased from 398 in 2021 to 2775 in 2022. AD: The external link (including but not limited to hyperlinks, QR codes, passwords, etc.) contained in this article is used to transfer more information, save selection time, and the result is for reference only. All articles of IT Home contain this statement.
【来源】https://www.ithome.com/0/746/032.htm
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