育碧订阅服务吸引数百万订阅者，其中10%从未玩过育碧游戏
据IT之家报道，育碧今日宣布调整Ubisoft+ Multi-Access和PC Access服务，重组命名为Ubisoft+ Premium，月费17.99美元（当前约129元人民币），可在PC、Xbox和Luna上使用。此前已向PlayStation Plus Extra和Premium订户提供的Ubisoft+ Classics服务正式上线PC，每月7.99美元（当前约57元人民币），提供《孤岛惊魂6》《彩虹六号：围攻》等精选游戏。
育碧订阅总监Philippe Tremblay表示，自2019年9月推出订阅服务以来，Ubisoft+已吸引了数百万订阅者，游戏时间总计超过5亿小时。他声称10%的订阅者以前从未玩过育碧游戏，并且该服务在2023年10月迎来了最高峰。Tremblay重申，育碧将继续为玩家提供不同的方式游玩游戏。“重点不是强迫用户选择另一条路线，”他说。“我们提供购买，也提供订阅，玩家的偏好在这里很重要。我们看到一些购买者现在选择订阅，但这一切都有效。”“我们看到的一件事是，游戏玩家习惯了拥有自己的游戏，就像DVD一样，”他补充道。“这就是消费者需要发生的转变。从买断制变成租赁制，这种转变（在游戏中）发生得要慢一些。”
英语如下：
News Headline: Ubisoft+ Subscription Service Attracts MillionNews Headline: Ubisoft+ Subscription Service Attracts Millions of New Users with a Monthly Fee of $17.99
Keywords: Ubisoft subscription, Ubisoft+ Premium, Game Rental
News Content: Ubisoft’s subscription service has attracted millions of subscribers, with 10% having never played a Ubisoft game before.
According to IT House, Ubisoft announced today that it is adjusting its Ubisoft+ Multi-Access and PC Access services, reorganizing them under the name Ubisoft+ Premium for a monthly fee of $17.99 (currently about 129 RMB), which can be used on PC, Xbox, and Luna. The Ubisoft+ Classics service, previously only available to PlayStation Plus Extra and Premium subscribers, is now officially available on PC for $7.99 per month (currently about 57 RMB), offering selected games such as Far Cry 6 and Rainbow Six Siege.
Ubisoft’s Director of Subscriptions, Philippe Tremblay, stated that since the launch of the subscription service in September 2019, Ubisoft+ has attracted millions of subscribers, with a total gaming time exceeding 500 million hours. He claimed that 10% of subscribers had never played a Ubisoft game before, and that the service reached its peak in October 2023. Tremblay reiterated that Ubisoft will continue to provide players with different ways to play games. “The point isn’t to force users to choose another path,” he said. “We offer purchasing, we offer subscriptions, and player preferences are important here. We see some buyers choosing subscriptions now, but all of this is valid.” “One thing we see,” he added, “is that gamers are accustomed to owning their games, just like DVDs. This is the change consumers need to make. From buying to renting, this transition is happening more slowly in games.”
【来源】https://www.ithome.com/0/745/422.htm
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