哈尔滨旅游爆火，「山河四省」文旅局集体上演「题海战术」宣传家乡，如何看待此事？谁能成为下一个「尔滨」？
近日，哈尔滨旅游市场火爆，吸引了众多游客前来观光旅游。为了争夺市场份额，「山河四省」文旅局纷纷采取「题海战术」，通过各种方式宣传自己的家乡。这一现象引发了网友们的热议。
据悉，河南文旅率先采取了「美男计」，推出了一批年轻帅气的导游，以此来吸引游客。随后，其他三省文旅局也纷纷跟进，推出了各种各样的宣传活动。有网友调侃道：「谁能想到2024开年最卷的行业是文旅局。」
对于这种现象，有人认为这是一种有效的营销手段，能够吸引更多的游客；也有人认为这种做法过于浮夸，不利于旅游业的长远发展。那么，谁能成为下一个「尔滨」呢？
目前看来，各地文旅局都在积极寻求突破。除了推出各种宣传活动外，还有许多地方在努力提升旅游服务质量、优化旅游环境等方面下功夫。未来，谁能成为下一个「尔滨」，还需要时间来检验。
英语如下：
Title: “Shanhe Four Provinces’ Cultural and Tourism Bureaus Make a Comeback, Who Could Become the Next Harbin?”
Keywords: Harbin tourism, Shanhe Four Provinces, Cultural and Tourism Bureaus
Content: Harbin tourism is booming, with the “Shanhe Four Provinces” Cultural and Tourism Bureaus collectively launching a “cramming tactic” to promote their hometowns. How should we view this? Who could become the next “Harbin”?
Recently, Harbin’s tourism market has been thriving, attracting numerous tourists for sightseeing. In order to compete for market share, the Cultural and Tourism Bureaus of the “Shanhe Four Provinces” have adopted a “cramming tactic”, promoting their hometowns through various means. This phenomenon has sparked heated discussions among netizens.
It is reported that Henan’s Cultural and Tourism Bureau took the lead in adopting a “handsome man strategy”, introducing a group of young and handsome tour guides to attract tourists. Subsequently, the Cultural and Tourism Bureaus of the other three provinces also followed suit, launching various promotional activities. Some netizens jokingly said, “Who would have thought that the most competitive industry at the start of 2024 would be the Cultural and Tourism Bureaus?”
Regarding this phenomenon, some people believe that it is an effective marketing method that can attract more tourists; others believe that this approach is too exaggerated and is not conducive to the long-term development of the tourism industry. So, who could become the next “Harbin”?
At present, Cultural and Tourism Bureaus across the country are actively seeking breakthroughs. In addition to launching various promotional activities, many places are making efforts to improve the quality of tourism services and optimize the tourism environment. In the future, who could become the next “Harbin” will still need time to be determined.
【来源】https://www.zhihu.com/question/639430099
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