理想汽车近日宣布，首批旗舰级零售中心——深圳嘉乐道零售中心和广州广园路零售中心正式开业。这标志着理想汽车在销售渠道建设上迈出了重要一步。
据了解，这些旗舰级零售中心基于“人文科技，幸福和连接”的全新设计理念，带来了“店铺设计、店铺体验、店铺功能”的体验升级。通过通透温暖的空间设计、豪华舒适的细节品质、交互体验的深度连接，为家庭用户提供专业产品和服务的体验空间，营造“家”的氛围。
此外，理想汽车还宣布，北京、上海旗舰级零售中心也将于本月下旬正式亮相。同时，理想汽车销售网络会进一步向三四线城市下沉。预计到2024年底，实现三线城市100%全覆盖，四线城市覆盖率超过70%。
据悉，理想汽车在2023年全年新开直营零售中心179家，累计共有467家直营零售中心，覆盖140城；360家直营售后维修中心及授权喷中心，覆盖209城，92家直营交付中心。
这一举措无疑将进一步提升理想汽车的品牌影响力和市场竞争力。随着销售网络的不断扩大和完善，理想汽车将更好地满足消费者的需求，为用户提供更优质的产品和服务。
英语如下：
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“News Headline: Ideal Auto’s Flagship Retail Centers Open====
“News Headline: Ideal Auto’s Flagship Retail Centers Open, Aiming for Full Coverage in Third-Tier Cities by End of Year
Keywords: Ideal Auto, Retail Centers, Full Coverage
News Content: Ideal Auto recently announced the official opening of its first batch of flagship retail centers – Shenzhen Jiale Road Retail Center and Guangzhou Guangyuan Road Retail Center. This marks an important step forward in Ideal Auto’s sales channel construction.
It is understood that these flagship retail centers are based on a new design concept of “Humanistic Technology, Happiness, and Connection”, bringing an upgraded experience in terms of “Store Design, Store Experience, and Store Function”. Through transparent and warm space design, luxurious and comfortable detail quality, and deep connection in interactive experience, they provide professional product and service experience spaces for family users, creating an atmosphere of “home”.
In addition, Ideal Auto also announced that Beijing and Shanghai flagship retail centers will officially open later this month. At the same time, Ideal Auto’s sales network will further expand to third- and fourth-tier cities. It is expected that by the end of 2024, full coverage will be achieved in third-tier cities (100%), and coverage in fourth-tier cities will exceed 70%.
It is reported that Ideal Auto opened 179 new direct-operated retail centers in 2023, with a total of 467 direct-operated retail centers covering 140 cities; 360 direct-operated after-sales maintenance centers and authorized spray centers covering 209 cities; and 92 direct-operated delivery centers.
This move will undoubtedly further enhance Ideal Auto’s brand influence and market competitiveness. With the continuous expansion and improvement of the sales network, Ideal Auto will better meet consumer needs and provide users with higher quality products and services.”
【来源】https://www.ithome.com/0/745/203.htm
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