据新浪科技报道，腾讯和字节跳动有望进一步合作。一位游戏直播行业人士表示，“腾讯之所以愿意与抖音破冰，说白了还是 2022 年以来游戏侧收益增长明显放缓。”该人士指出，单从《王者荣耀》这一款游戏来看，拉新和流水都不如往年，项目组背负的 KPI 压力太大，加上《和平精英》大盘也在走低，也没有其他爆款新游填补流失空缺，对标《蛋仔派对》的《元梦之星》前途未卜，因此抖音巨大的流量池对于腾讯来说是一剂强心针且不得不试。
另一方面，2023 年 11 月，字节跳动官宣，旗下游戏业务朝夕光年将进行大规模业务收缩。在《王者荣耀》和抖音直播破冰后，有行业人士认为，腾讯和字节跳动接下来或会有进一步的合作。上述游戏直播行业人士表示，“抖音也调整了自己在游戏行业内的发展方向，主要作为投放拉新渠道的角色存在，字节跳动方面也不会从游戏赛道彻底退出，比如抖音会成为腾讯旗下游戏投放的主要阵地，后续深入的联运合作、代发行等都有可能。”
英语如下：
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“News Headline: Tencent and ByteDance May Deepen Gaming Collaboration
Keywords: Tencent-Douyin collaboration, gaming revenue slowdown, livestreaming business adjustment
News Content: According to Sina Tech, Tencent and ByteDance are expected to further collaborate. A person in the game livestreaming industry stated, “The reason why Tencent is willing to break the ice with Douyin is simply that the growth of gaming revenue has significantly slowed since 2022.” This person pointed out that looking at just one game, Honor of Kings, both new user acquisition and revenue have not been as strong as in previous years. The project team is under immense pressure due to KPIs, coupled with the overall decline in Peacekeeper Elite. There are no other blockbuster new games to fill the gap, and the future of Yuanmeng Star, which is comparable to Egg Party, is uncertain. Therefore, Douyin’s massive traffic pool is a shot in the arm for Tencent and something they have to try.
On the other hand, in November 2023, ByteDance announced that its gaming business, Chaoxiang Guangnian, will undergo significant business contraction. After the breakthrough in cooperation between Honor of Kings and Douyin livestreaming, some industry insiders believe that Tencent and ByteDance may have further collaborations in the future. The above-mentioned person in the game livestreaming industry stated, “Douyin has also adjusted its development direction within the gaming industry, primarily serving as a channel for new user acquisition. ByteDance will not completely withdraw from the gaming track either. For example, Douyin will become the main platform for Tencent’s gaming advertisements, and subsequent deeper collaborations such as joint operations and distribution rights could be possible.””
【来源】https://www.ithome.com/0/745/176.htm
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