近日，知名游戏公司威世智（Wizards of the Coast）旗下两款热门游戏《龙与地下城》和《万智牌》因涉嫌使用AI绘画技术引发玩家热议。此前，威世智在承诺“作品零AI”后，却被网友发现其宣传材料中存在相关痕迹。
此前，威世智旗下《龙与地下城》的游戏宣传材料中被发现存在“疑似AI绘画痕迹”，引发玩家关注。随后，威世智发布声明承诺“绝不使用AI进行创作”。然而，近日又有玩家在《万智牌》的宣传图中发现明显AI绘画痕迹，使得威世智再次陷入争议。
面对玩家质疑，威世智最初坚称相关图片由人类艺术家创作。但评论区用户并不买账，质疑威世智要么在撒谎，要么被欺骗。最终，威世智承认宣传图“由第三方提供”，并表示：“我们犯了错误，看起来行业标准工具中出现的AI组件‘不小心’被包含在了我们的营销创意中。”
威世智表示，目前已明确表示艺术家不应使用AI为《万智牌》创作产品，未来将加强对第三方合作伙伴的审核。此次事件再次引发业界对AI在创意领域的讨论，如何平衡人工智能与人类创作成为关注焦点。
Title: Controversy over AI painting traces in Wizards of the Coast’s promotional materials
Keywords: Magic: The Gathering, AI painting, controversy
News content: Recently, the popular game company Wizards of the Coast has been embroiled in controversy after being accused of using AI-generated art in its promotional materials for two of its popular games, Dungeons & Dragons and Magic: The Gathering. Despite promising “zero AI” in their works, Wizards of the Coast has been caught using related traces.
In the past, Wizards of the Coast’s promotional materials for Dungeons & Dragons were found to contain “suspected AI-generated art,” sparking attention from players. Subsequently, the company released a statement promising “never to use AI for creation.” However, recent discoveries have revealed obvious AI painting traces in the promotional images of Magic: The Gathering, once again plunging Wizards of the Coast into controversy.
Facing player质疑，威世智最初坚称相关图片由人类艺术家创作。但评论区用户并不买账，质疑威世智要么在撒谎，要么被欺骗。最终，威世智承认宣传图“由第三方提供”，并表示：“我们犯了错误，看起来行业标准工具中出现的AI组件‘不小心’被包含在了我们的营销创意中。”
此次事件再次引发业界对AI在创意领域的讨论，如何平衡人工智能与人类创作成为关注焦点。
Title: AI绘画争议重创Wizards of the Coast
Keywords: Magic: The Gathering，AI绘画，误用争议
News content: 近日，威世智旗下游戏《万智牌》因涉嫌使用AI绘画技术引发玩家热议。尽管公司承诺“作品零AI”，但仍被发现在宣传图中存在相关痕迹。面临玩家质疑，威世智承认错误，并表示将加强对第三方合作伙伴的审核。此次争议再次引发业界对AI在创意领域的讨论，如何平衡人工智能与人类创作成为关注焦点。
Translation:
Title: Controversy over AI painting traces in Wizards of the Coast’s promotional materials
Keywords: Magic: The Gathering, AI painting, controversy
News content: Recently, the popular game company Wizards of the Coast has been embroiled in controversy after being accused of using AI-generated art in its promotional materials for two of its popular games, Dungeons & Dragons and Magic: The Gathering. Despite promising “zero AI” in their works, Wizards of the Coast has been caught using related traces.
Facing player suspicions, Wizards of the Coast initially insisted that the relevant images were created by human artists. However, comment section users were not convinced, questioning whether Wizards of the Coast was lying or had been deceived. Eventually, Wizards of the Coast admitted that the promotional image was “provided by a third party” and said: “We made a mistake; it seems that AI components accidentally appeared in our marketing creativity, which belongs to industry standard tools.”
This incident has再次 sparked discussions in the industry about the use of AI in the creative field, with the balance between artificial intelligence and human creation becoming a focus of attention.
【来源】https://www.ithome.com/0/744/400.htm
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