苹果公司近日宣布，其备受关注的Vision Pro头显将于2月2日在美国的所有Apple Store零售店和官网上正式发售。天风证券分析师郭明錤对此发表了市场研究简报，对这款产品进行了深入分析。
郭明錤认为，苹果Vision Pro头显在软硬件方面显著超越了业界平均水平，有望吸引大量核心粉丝和重度用户抢购。他表示，尽管产品定位和关键应用尚不明晰，但苹果如果在预购或发售前能提供更多相关信息，将有利于延长销售热潮，并吸引更多开发者。
然而，Vision Pro头显在市场反应方面仍存在不确定性。由于苹果并未明确产品定位和关键应用，许多投资人期待的“低端款”和Vision Pro 2头显目前也都没有正式立项，短期内投资业将对这款头显持保留态度。郭明錤强调，Vision Pro的市场反应将对苹果公司决定接下来的新款设备计划至关重要。
苹果Vision Pro的发售无疑将对头显市场产生深远影响，但其能否在竞争激烈的市场中脱颖而出，还需观察市场对其产品定位和关键应用的接受程度。
Title: Apple Vision Pro headset officially goes on sale on February 2
Keywords: Apple, Vision Pro, headset sale
News content:
Apple recently announced that its highly anticipated Vision Pro headset will officially go on sale on February 2 at all Apple Store retail stores and online in the United States. Tianfeng Securities analyst郭明錤 has published a market research brief on the product, providing an in-depth analysis.
Guo believes that the Apple Vision Pro headset significantly surpasses the industry average in terms of software and hardware, and is likely to attract a large number of core fans and heavy users. He said that although the product positioning and key applications are still unclear, providing more relevant information before pre-order or sale could help extend the sales fever and attract more developers.
However, there is still uncertainty in the market reaction to the Vision Pro headset. As Apple has not clarified the product positioning and key applications, many investors are looking forward to the “low-end version” and Vision Pro 2 headset, but there are currently no formal projects. Therefore, the investment industry will hold a reserved attitude towards this headset in the short term. Guo emphasizes that the market reaction to Vision Pro will be crucial for Apple to decide on its future device plans.
The launch of the Apple Vision Pro headset will undoubtedly have a profound impact on the headset market, but whether it can stand out in the highly competitive market depends on the acceptance of its product positioning and key applications.
【来源】https://www.ithome.com/0/744/245.htm
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