据分析师预测，特斯拉2023年交付量将突破180万辆，达到历史新高。这主要得益于公司首席执行官埃隆·马斯克（Elon Musk）的铁杆粉丝群以及那群热衷于新技术的早期用户的鼎力支持。特斯拉正准备扩大自己的市场吸引力，但在实现下一阶段的飞跃式增长之前，它必须赢得广大普通消费者的心。这些消费者在选购汽车时，最看重的还是价格和实用性。特斯拉的首席财务官瓦伊巴夫·塔内贾（Vaibhav Taneja）去年10月的一次投资者电话会议中曾表示：“从整体汽车购买趋势来看，我们正努力吸引下一波电动汽车用户。”但要实现这一目标并非易事。特斯拉面临着诸多挑战，包括通货膨胀和高利率让消费者在购置大件商品时更加犹豫不决。同时，许多潜在买家还对电动汽车的安全性和充电设施的完善程度心存疑虑。此外，从2024年1月1日开始，由于美国针对电池组件采购的更严格规定生效，特斯拉部分车型预计将失去高达7500美元的联邦电动汽车税收抵免优惠。
新闻翻译：
According to analysts, Tesla’s 2023 delivery volume will break through 1.8 million units, reaching a historical high. This is mainly due to Elon Musk’s die-hard fan base and the support of early adopters who are passionate about new technology. Tesla is preparing to expand its market appeal, but before it can achieve the next stage of rapid growth, it must win the hearts of mainstream consumers. These consumers tend to prioritize price and practicality when purchasing cars. In October of last year, Chief Financial Officer Vaibhav Taneja of Tesla said, “From the overall trend of car buying, we are working hard to attract the next wave of electric vehicle users.” However, achieving this goal is not easy. Tesla faces multiple challenges, including inflation and higher interest rates making it more difficult for consumers to purchase big-ticket items. At the same time, many potential buyers are still concerned about the safety and charging infrastructure of electric vehicles. Moreover, starting from January 1, 2024, Tesla’s some models are expected to lose up to $7,500 in federal electric vehicle tax credits due to stricter regulations for battery components in the United States.
【来源】https://www.ithome.com/0/742/740.htm
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