近年来，随着全球化的不断深入和互联网的快速发展，新零售行业逐渐崛起。为了更好地适应当地市场和消费需求，实现本土化，新零售企业开始纷纷出海。
例如，欧洲户储回归理性。在过去几年里，欧洲的零售业经历了一次“爆炸式”增长，但在疫情的影响下，消费者购物习惯发生了变化，对产品的质量、价格和交付时间提出了更高的要求。为满足这些需求，新零售企业开始通过本地化策略，提高产品质量和交付速度，以吸引消费者。
除了欧洲，新零售企业还在亚洲、非洲等地开展出海计划。例如，阿里巴巴集团旗下的本地化电商平台“速卖通”在东南亚市场取得了巨大成功。此外，京东、华为等国内知名企业也纷纷布局海外市场，通过收购、合作等方式，实现本地化。
总之，新零售行业正加速出海进程，通过开店、创新和本地化等策略，在全球范围内拓展势力范围。未来，新零售行业将继续保持增长势头，为消费者提供更多优质的购物体验。
新闻翻译：
Title: New Retailers Go Global
Keywords: New Retail, Go Global, Localization
News Content:
In recent years, with the continuous deepening of globalization and the rapid development of the internet, the retail industry has gradually emerged. In order to better adapt to the local market and consumption needs, achieve localization, and new retail companies are increasingly going global.
For example, the return of rational storage in Europe. In the past few years, the European retail industry has undergone a rapid growth, but under the influence of the pandemic, consumer shopping habits have changed, and they have required higher product quality, price, and delivery time. To meet these requirements, new retail companies are now adopting localization strategies to improve product quality and delivery speed, in order to attract consumers.
In addition to Europe, new retail companies are also expanding into the Asia, Africa, and other regions. For example, Alibaba Group’s local e-commerce platform “Souq” has been successful in the Southeast Asian market. In addition, JD.com, Huawei, and other well-known domestic companies have also laid out for overseas markets, either by acquisition or cooperation, in order to achieve localization.
In conclusion, the retail industry is accelerating its global expansion, and through store opening, innovation, and localization strategies, it is expanding its presence around the world. In the future, the retail industry will continue to maintain its growth momentum and provide more high-quality shopping experiences for consumers.
【来源】https://www.36kr.com/p/2581687407011209
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