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近日,德勤发布的《2023年全球奢侈品力量》榜单中,共有11家中国企业上榜。其中,周大福珠宝集团有限公司排名第7,老凤祥股份有限公司排名第11,中国黄金集团黄金珠宝股份有限公司排名第13,周生生集团国际有限公司排名第29,周大生珠宝股份有限公司排名第36。

这些中国企业在全球奢侈品市场上的表现令人瞩目。周大福年销售额超爱马仕,黄金成为「头号玩家」的原因之一,吸引了越来越多的中国人购买珠宝类奢侈品。

德勤榜单显示,全球奢侈品市场总额为1.2兆美元,而中国奢侈品市场已成为全球最大的市场之一。在2023年的全球奢侈品力量榜单中,中国有4家企业进入前20名,而2018年只有2家企业进入前20名。

这些成绩的取得,无疑是中国企业品牌建设的巨大成功。在全球化的背景下,中国企业在奢侈品市场上的崛起,不仅提升了中国的国际地位,也为全球奢侈品市场带来了新的活力。

新闻翻译:

Title: 11 Chinese companies make the cut in Dechun’s 2023 Global Luxury Power List

Keywords: Zhou Dafu, Laofengxiang, China Gold Jewelry Corporation, Global Luxury Power, 2023

News content:

Recently, Deloitte released the “2023 Global Luxury Power” list, and a total of 11 Chinese companies made the cut. Among them, Zhou Dafu Jewelry Co., Ltd. ranked seventh, Laofengxiang Co., Ltd. ranked 11th, China Gold Jewelry Corporation ranked 13th, Zhou Xinglong Jewelry Co., Ltd. ranked 29th, and Zhou Dafu Jewelry Co., Ltd. ranked 36th.

The performance of these Chinese companies in the global luxury market has attracted attention. Zhou Dafu’s annual sales exceeded those of Hermès in 2022, and gold has become the “number one player” in the luxury jewelry market, attracting more and more Chinese consumers to buy jewelry.

The Deloitte list shows that the global luxury market’s total value is $1.2 trillion, and China has become one of the largest luxury markets in the world. In the 2023 Global Luxury Power List, China has four companies in the top 20, while in 2018 only two companies made it into the top 20.

This success in the global luxury market is largely due to the construction of Chinese companies’ brands. In the globalized context, the rise of Chinese companies in the luxury market not only increases China’s international status but also brings new vitality to the global luxury market.

【来源】https://www.zhihu.com/question/637277889

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