据IDC官方公众号报道，IDC今天对2024年中国大陆平板电脑市场进行预测，认为明年相关市场有望迎来“恢复性增长”，预计呈现“尺寸两极化发展”、“价格性能均上升”、“融合”三项趋势。
IDC表示，今年平板电脑行业经历了一系列调整，主流手机品牌一改以往“消极于平板电脑产品线”的状态，全面推动行业发展。IDC援引自家统计数据，声称2023年300至500美元（IT之家备注：当前约2145至3575元人民币价位段）价位段的平板电脑市场份额从2022年的33%上升到了36%，因此2024年许多平板电脑将迎来“涨价”。
IDC同时提到，明年12英寸以上平板电脑销量将持续增长、8至10英寸小尺寸平板电脑也预计有10%增长，而折叠屏技术将模糊“小屏”及“大屏”平板间的界限，有望成为一种新趋势。而受当前“AIGC热”影响，明年各大厂商的平板电脑都有望落地基于LLM大语言模型的语音助理，并有望带来折叠屏等性平板电脑形态。
此外，在疫情催化及“双减政策”下，教育类学习平板电脑逐渐获得家长和学生的认可，而AI的应用也能够进一步提升平板电脑在教育教学、自我学习和创意创作，因此IDC认为，2024年教育平板市场有望实现持续增长。
根据以上预测，IDC认为2024年中国大陆平板电脑市场将呈现出尺寸两极化、价格性能均上升、融合等特点。而教育平板市场有望实现持续增长，各大厂商纷纷推出基于LLM大语言模型的语音助理和折叠屏等新形态平板电脑，进一步推动平板电脑市场的发展。
新闻翻译：
Title: IDC releases forecast for China’s tablet market in 2024: two-tier size, rising prices, and integration
Keywords: IDC, 2024, China, tablet market, forecast, two-tier size, rising prices, integration
News content:
According to IDC’s official WeChat account, IDC has predicted the tablet market in China for 2024. The company believes that the market will welcome a “recovering growth” next year, with three trends: “two-tier size development,” “rising prices,” and “integration.”
IDC states that the tablet market experienced a series of adjustments this year, and mainstream mobile phone brands have shifted from a “negative attitude towards tablet computers” to actively promote the industry. IDC citing自家统计数据称，2023年300至500美元（IT之家备注：当前约2145至3575元人民币价位段）价位段的平板电脑市场份额从2022年的33%上升到了36%,因此2024年许多平板电脑 will experience “price increases.”
IDC also notes that 12英寸以上平板电脑 sales will continue to grow next year, and 8 to 10-inch small-size tablets are also expected to have a 10% increase. Foldable technology will also blur the boundaries between “small screens” and “big screens,” potentially becoming a new trend. With the current “AIGC heat,”各大 tablet manufacturers are also expected to launch tablets equipped with voice assistants based on LLM large language models, and folding screens may become a new form of tablet computers.
In addition, under the influence of the pandemic and the “double reduction policy,” education-oriented learning tablets have gradually gained recognition from parents and students, and AI applications can also further enhance tablets’ applications in education, self-learning, and creative writing. Therefore, IDC believes that the education tablet market will achieve sustained growth in 2024.
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【来源】https://www.ithome.com/0/742/245.htm
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