近年来，随着电商行业的迅速发展，消费者对售后服务的要求也越来越高。为满足消费者需求，电商巨头们纷纷调整售后规则，新增快速退款或退货退款功能。
例如，淘宝平台最近发布了关于变更《淘宝平台争议处理规则》的公示通知，新增了淘宝基于平台自身大数据能力，识别多维度结合，对于买家发起符合相关情形的售后，做出快速退款或退货退款的规定。这意味着，消费者在购买商品后，可以通过淘宝平台快速申请退款或退货，从而降低消费者的购物成本，维护消费者的权益。
类似地，京东也修订了《京东开放平台交易纠纷处理总则》，进一步优化售后服务流程，为消费者提供更加便捷的售后服务。
这些措施对于电商行业的发展具有重要意义。一方面，它们可以提高消费者的购物体验，让消费者更加信任电商平台；另一方面，它们也可以增强电商平台的竞争力，吸引更多的消费者。
英文标题：E-commerce giants adjust return policy, add fast refund or return功能
关键词：e-commerce, return policy, refund
新闻内容：
In recent years, with the rapid development of e-commerce, consumers’ requirements for after-sales services have also increased. In order to meet consumer needs, e-commerce giants are making adjustments to their return policies and adding fast refund or return features.
For example, the淘宝 platform recently released a public notice about changing the 《淘宝平台争议处理规则》, adding a fast refund or return feature for buyers发起符合相关 circumstances的 after-sales service. This means that consumers can apply for a refund or return through the淘宝 platform quickly, reducing their shopping costs and protecting their rights as consumers.
Similarly, JD.com also revised the 《京东开放平台交易纠纷处理总则》, further optimizing the after-sales service process, providing more convenient after-sales services for consumers.
These measures are of great significance to the development of the e-commerce industry. On the one hand, they can improve the shopping experience for consumers, making them more trusted e-commerce platforms; on the other hand, they can also enhance the competitiveness of e-commerce platforms and attract more consumers.
【来源】https://www.zhihu.com/question/636911518
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