据杭州市司法局消息，该市发布《直播电商产业合规指引（征求意见稿）》，旨在规范直播电商市场主体的行为，保障消费者权益和市场秩序。该指引涵盖了直播电商从业者、主播、直播平台等内容，对网络直播营销活动中的商品、服务、价格、宣传、赠品等方面进行了详细规定。
该指引要求直播电商从业者依法办理市场主体登记，取得相关行政许可或备案，并严格控制直播商品的质量，加强直播监控，避免主播在直播中发生违法违规行为。同时，禁止商家签订“最低价协议”，或采取其他排除、限制竞争的协议、决定或者协同行为，但依法不构成垄断协议的除外。
该指引还规定了主播的年龄、资质要求，以及主播服务机构、商家等的资质要求。对于违反法律法规或规范的商家或主播，该指引规定了相应的处罚措施。
该指引对于直播电商行业的发展具有重要的指导作用，有助于规范市场秩序，保障消费者权益，促进直播电商行业的健康发展。
新闻翻译：
Title: Live streaming e-commerce industry compliance guidelines for the pilot circulation
Keywords: live streaming e-commerce, industry compliance, guidelines
news content:
According to the Hangzhou People’s Procuratorate and Justice Department, the city has issued the “Live Streaming E-Commerce Industry Compliance Guidelines (Draft for Comments)” to regulate the behavior of live streaming e-commerce market entities and ensure the rights of consumers and market order. The guidelines cover aspects such as product and service quality, live monitoring, and distribution of gifts through live streaming.
The guidelines require that live streaming e-commerce practitioners register for market entity registration and obtain relevant licenses or permits. They also strictly control the quality of live-streamed products and strengthen the live monitoring to prevent any illegal activities by hosts during live streaming. In addition, they prohibit merchants from signing “minimum price agreements” or engaging in any other agreements, practices or collaborative activities that exclude, restrict or monopolize competition. However, this exclusion is not applicable if the activities do not constitute a monopoly agreement.
The guidelines also specify requirements for hosts, hosts, and host service agencies. For violations of laws and regulations or guidelines, the city outlines corresponding disciplinary measures.
The guidelines are important for the development of the live streaming e-commerce industry and will help to regulate market order and protect consumer rights. It is expected to promote the healthy development of the live streaming e-commerce industry.
【来源】https://www.ithome.com/0/729/084.htm
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